Everyone’s got some social media skeletons in the closet — spammers followed, annoying celebrities liked. Scouring brand Ajax’s new social utility tool, “Social Wipes,” lets you wipe your social slate clean.
With the help of VML and GPY&R of Australia, the household cleaning brand has come up with a digital scrubber that allows Facebook and Twitter users to log in to Twitter and Facebook, and unsubscribe from problematic feeds en masse. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots.
“At a general level, it’s about convenience. That’s who these wipes would work for. And that’s what the campaign is all about — making it convenient to clean up your social feeds,” said Aden Hepburn, the managing director at VML, in Sydney, Australia.
Ajax isn’t the first brand to play to antisocial social media sentiment. All the way back in 2009, Burger King released Whopper Sacrifice that offered a free burger in exchange for unfriending Facebook friends. Ajax is walking the talk, however. Unlike most brands, it doesn’t maintain an official presence on Facebook or Twitter.
In a week since its release, the tool has already helped wipe away more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Users on the tool are spending nearly 5 minutes making sure their feeds are clean of any detritus. Ajax, however, wasn’t scrubbed from a single list, since it wasn’t on Twitter or Facebook in the first place.
With Canva and Adobe’s new updates, the generative AI race enters the brand design space
Canva and Adobe are just two of several major design and visual platforms that are rapidly introducing new generative AI capabilities in the service of brands.
Why the esports community’s toxicity is becoming the industry’s most enduring problem with brands
As fan blowback becomes a regular occurrence in esports, the industry is turning into a potential minefield for the brands looking to use it as a vehicle to reach gamers.
Terry Kawaja explains why he invested in Possible, the Dmexco founder’s new conference
Kawaja believes Possible will super-serve the intersection of marketing, media and tech like no other tentpole can. And he's invested his own money into it.
SponsoredHow ironSource’s hybrid mediation solution is enhancing mobile ad monetization
Produced in partnership with Marketecture The following article highlights an interview between Nimrod Zuta, ironSource’s senior vice president of product, and Eric Seufert, general partner at Heracles Capital. Register to watch more of the discussion and learn how advertisers are leveraging hybrid mediation solutions to fuel more effective ad monetization. Advertisers are facing a particular […]
Execs are ignoring the dangers of ‘confidently incorrect’ AI and why it’s a massive problem
That means significant risks are emerging as companies rapidly race to re-orient themselves around ChatGPT without being aware of – or ignoring – the numerous pitfalls.
Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options
To keep up with Gen Z shoppers, Mondelēz-owned brand Chips Ahoy! is all but waving bon voyage to its linear television advertising budget in favor of digital advertising.