Ajax Will Scrub … Your Social Feeds
Everyone’s got some social media skeletons in the closet — spammers followed, annoying celebrities liked. Scouring brand Ajax’s new social utility tool, “Social Wipes,” lets you wipe your social slate clean.
With the help of VML and GPY&R of Australia, the household cleaning brand has come up with a digital scrubber that allows Facebook and Twitter users to log in to Twitter and Facebook, and unsubscribe from problematic feeds en masse. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots.
“At a general level, it’s about convenience. That’s who these wipes would work for. And that’s what the campaign is all about — making it convenient to clean up your social feeds,” said Aden Hepburn, the managing director at VML, in Sydney, Australia.
Ajax isn’t the first brand to play to antisocial social media sentiment. All the way back in 2009, Burger King released Whopper Sacrifice that offered a free burger in exchange for unfriending Facebook friends. Ajax is walking the talk, however. Unlike most brands, it doesn’t maintain an official presence on Facebook or Twitter.
In a week since its release, the tool has already helped wipe away more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Users on the tool are spending nearly 5 minutes making sure their feeds are clean of any detritus. Ajax, however, wasn’t scrubbed from a single list, since it wasn’t on Twitter or Facebook in the first place.
A gaming influencer is launching a cannabis brand. Here’s how (and why) he’s converging the two worlds
As the esports audience ages into marijuana consumption, broader cultural attitudes toward the drug have also softened.
Member ExclusiveFashion marketers prepare for supply chain sustainability — and disruption
Fashion marketers are working overtime to understand what's next — including supply chain and sustainability.
‘Embrace technology that creates an inclusive work culture’: More companies invest in comms tech to facilitate future of work
To facilitate the new reality of work and the evolving workforce, companies are investing in a growing range of technologies and services - to the tune of $656 billion.
SponsoredHow publishers can future-proof their contextual advertising strategy
Sal Cacciato, managing director, North America, video intelligence The discourse on contextual targeting has moved from “if” to “how.” Publishers are well aware that they need to be packaging their audiences in ways that enable contextual targeting, but many are still asking themselves what is the best way to achieve that goal. In a telling […]
How a new agency is curbing employee burnout with leadership transparency
A newly formed agency called Summer Friday is working to curb burnout and boost employee morale with an open door policy.
‘It’s just another 9 to 5’: Employers assess productivity levels after introducing 4-day work week
Four-day weeks are all the rage, but how are they really working in practice?