Ajax Will Scrub … Your Social Feeds
Everyone’s got some social media skeletons in the closet — spammers followed, annoying celebrities liked. Scouring brand Ajax’s new social utility tool, “Social Wipes,” lets you wipe your social slate clean.
With the help of VML and GPY&R of Australia, the household cleaning brand has come up with a digital scrubber that allows Facebook and Twitter users to log in to Twitter and Facebook, and unsubscribe from problematic feeds en masse. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots.
“At a general level, it’s about convenience. That’s who these wipes would work for. And that’s what the campaign is all about — making it convenient to clean up your social feeds,” said Aden Hepburn, the managing director at VML, in Sydney, Australia.
Ajax isn’t the first brand to play to antisocial social media sentiment. All the way back in 2009, Burger King released Whopper Sacrifice that offered a free burger in exchange for unfriending Facebook friends. Ajax is walking the talk, however. Unlike most brands, it doesn’t maintain an official presence on Facebook or Twitter.
In a week since its release, the tool has already helped wipe away more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Users on the tool are spending nearly 5 minutes making sure their feeds are clean of any detritus. Ajax, however, wasn’t scrubbed from a single list, since it wasn’t on Twitter or Facebook in the first place.
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
The latest move to pause influencer marketing comes as marketers are not only reconsidering where their ads appear and the kind of content they appear next to, but as they work to figure out how they can better support Black creators and Black-owned businesses following the Black Lives Matter (BLM) protests.
As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram
To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020.
Member Exclusive‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post
Agency employees and execs say agencies need to do more than make statements to be better for Black employees.
SponsoredFour ways to adapt to the changing publisher ecosystem in 2020
By Neal Sinno, general manager Americas at GeoEdge For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly […]
‘Don’t want to piss off customers’: With manufacturing and exporting snarled, some DTC brands are adapting their advertising
Media buyers say that supply chain hiccups have caused them to pause or significantly reduce media spending anywhere from two weeks to five weeks for some DTC brands low on product inventory.
Beyond remote work: Bringing serendipity back to the office
This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Kai Micah Mills had been working in a different state from his work partner for years. More recently, though, his partner, Ben Adamsky, made the move […]