This article was first published by Digiday silbling WorkLife
As AI propels us toward a fully digital world, human intelligence — if one is to believe the most alarmist headlines — is destined to become some quaint notion of the past.
After all, the assumption goes, mere humans can never outwit the algorithm.
But can the workforce retain the power of humanity at the same time it embraces and benefits from the latest intelligent innovations?
That question is behind the creation of The Disrupted Workforce, a community of people from every level of the work hierarchy dedicated to exploring the connection between tech and the human experience through podcasts and other programming.
Alex Schwartz, co-founder of the group, believes we tend to focus on the promise of technology without considering its ability to unlock human potential. “Everybody’s looking at Midjourney [generative AI model that creates artwork] and Stable Diffusion [text-to-image AI model] and everything that’s happening with AR [augmented reality], but they don’t realize that these programs are still trained on datasets with particular parameters and that we are ultimately focusing on human imagination, which is limitless,” said Schwartz, who earlier served as director of client services at Publicis Sapient, the digital business transformation unit of Publicis Groupe that works with clients like Finnair, Bang & Olufsen, and Pilot.
To read the full article click here
More in Marketing
Inside the debate among marketers for and against virtual influencers
The rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas.
After latest cookie delay, Google tells ad tech there will be ‘gradual ramp up’ but eschews specifics
It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid it’s browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.
Why The Voice is investing in a cross-platform metaverse strategy
ITV Studios’ expansion into metaverse platforms represents one way the company is looking to take advantage of its ownership of the broader The Voice brand without having to deal with regional partners such as NBC.