This article was first published by Digiday silbling WorkLife
As AI propels us toward a fully digital world, human intelligence — if one is to believe the most alarmist headlines — is destined to become some quaint notion of the past.
After all, the assumption goes, mere humans can never outwit the algorithm.
But can the workforce retain the power of humanity at the same time it embraces and benefits from the latest intelligent innovations?
That question is behind the creation of The Disrupted Workforce, a community of people from every level of the work hierarchy dedicated to exploring the connection between tech and the human experience through podcasts and other programming.
Alex Schwartz, co-founder of the group, believes we tend to focus on the promise of technology without considering its ability to unlock human potential. “Everybody’s looking at Midjourney [generative AI model that creates artwork] and Stable Diffusion [text-to-image AI model] and everything that’s happening with AR [augmented reality], but they don’t realize that these programs are still trained on datasets with particular parameters and that we are ultimately focusing on human imagination, which is limitless,” said Schwartz, who earlier served as director of client services at Publicis Sapient, the digital business transformation unit of Publicis Groupe that works with clients like Finnair, Bang & Olufsen, and Pilot.
To read the full article click here
More in Marketing
Zero-click search is changing how small brands show up online — and spend
To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.
More creators, less money: Creator economy expansion leaves mid-tier creators behind
As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.
‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
Linda Yaccarino — the CEO who was never really in charge.