Why the future of work is not AI tech: It’s human identity

This article was first published by Digiday silbling WorkLife

As AI propels us toward a fully digital world, human intelligence — if one is to believe the most alarmist headlines — is destined to become some quaint notion of the past.

After all, the assumption goes, mere humans can never outwit the algorithm. 

But can the workforce retain the power of humanity at the same time it embraces and benefits from the latest intelligent innovations?

That question is behind the creation of The Disrupted Workforce, a community of people from every level of the work hierarchy dedicated to exploring the connection between tech and the human experience through podcasts and other programming.

Alex Schwartz, co-founder of the group, believes we tend to focus on the promise of technology without considering its ability to unlock human potential. “Everybody’s looking at Midjourney [generative AI model that creates artwork] and Stable Diffusion [text-to-image AI model] and everything that’s happening with AR [augmented reality], but they don’t realize that these programs are still trained on datasets with particular parameters and that we are ultimately focusing on human imagination, which is limitless,” said Schwartz, who earlier served as director of client services at Publicis Sapient, the digital business transformation unit of Publicis Groupe that works with clients like Finnair, Bang & Olufsen, and Pilot. 

To read the full article click here

https://digiday.com/?p=507639

More in Marketing

esports gamers

How Ubisoft’s measured approach to esports paid off at Six Invitational 2024

With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a genuinely profitable venture for all involved.

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question that Orangetheory Fitness is now asking itself after 14 years in business. 

How esports company Blast is claiming it’s officially profitable

Blast’s expansion is an encouraging sign for the broader competitive gaming industry, particularly given the ongoing “esports winter.”