Join us Sept. 14-16 in Miami to connect with top publishing leaders
The auto industry has always been known for its dependance on sight, sound and motion to tell a story. Traditionally, car makers have been relying on TV to speak to the masses. But with the growth in online video consumption, especially on YouTube, car makers have been moving dollars to online video. Auto brands like BMW, Ford and Chevy have set up shop on YouTube, with channels dedicated to housing their video content.
Digiday asked OpenSlate, a company that gives quality rankings to YouTube channels, to do a comparative analysis of auto YouTube channels. Based on various metrics, OpenSlate scores each brand. They’re like credit scores based on the reach and engagement. As you can see below, size does not matter in the Slate score, as the companies with the most subscribers aren’t necessarily getting the highest score.
More in Marketing
Carhartt aligns with the NFL through the tradespeople building Highmark Stadium
Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.
Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.