Who You Could Hire for Top Ad Exec Money

Even in digital where talent is scarce and competition for it is fierce, those at the top of the agency game often earn significantly more than those on the rungs below them. WPP’s chief digital officer Mark Read, for example, earned over $2 million in 2011 according to company filings.

With that in mind, Digiday decided to examine exactly what that kind of money could buy at the agency level if it wasn’t being spent on holding company execs. Based on our reporting and research by The Creative Group, this is the digital talent we estimate $2 million a year could pay for.

5 chief digital officers
At major traditional agencies, chief digital officers can earn upwards of $350,000. You could hire five of them for $2 million a year.

12 interactive creative directors
In digital, creative directors pull in around $160,000 on average. At that rate, $2 million a year would pay for 12 of them.

18 digital strategists
Digital strategists command around $110,000, so $2 million a year would buy 18.

50 junior media buyers
Entry-level digital media buying positions start at around $40,000 at major media agencies. At that rate, $2 million a year would pay for 50 of them.

30 social media specialists
$2 million a year would afford 30 social media specialists at around $65,000 each.

20 UX designers
Mid-level user experience people earn salaries upwards of $100,000. Based on that figure, $2 million would pay 22 for 12 months.

22 SEO/SEM specialists
Search specialists earn, on average, around $90,000 a year. $2 million would employ 22 of them.

Image via Shutterstock


More in Marketing

Advertising on X right now might not be all bad – for some

Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges.

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it

In the packed DealBook conference in New York yesterday, owner Elon Musk bluntly told them to shove it.

Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6

WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views and it is benefiting Gen Z.