Even in digital where talent is scarce and competition for it is fierce, those at the top of the agency game often earn significantly more than those on the rungs below them. WPP’s chief digital officer Mark Read, for example, earned over $2 million in 2011 according to company filings.
With that in mind, Digiday decided to examine exactly what that kind of money could buy at the agency level if it wasn’t being spent on holding company execs. Based on our reporting and research by The Creative Group, this is the digital talent we estimate $2 million a year could pay for.
–
5 chief digital officers
At major traditional agencies, chief digital officers can earn upwards of $350,000. You could hire five of them for $2 million a year.
–
12 interactive creative directors
In digital, creative directors pull in around $160,000 on average. At that rate, $2 million a year would pay for 12 of them.
–
18 digital strategists
Digital strategists command around $110,000, so $2 million a year would buy 18.
–
50 junior media buyers
Entry-level digital media buying positions start at around $40,000 at major media agencies. At that rate, $2 million a year would pay for 50 of them.
–
30 social media specialists
$2 million a year would afford 30 social media specialists at around $65,000 each.
–
20 UX designers
Mid-level user experience people earn salaries upwards of $100,000. Based on that figure, $2 million would pay 22 for 12 months.
–
22 SEO/SEM specialists
Search specialists earn, on average, around $90,000 a year. $2 million would employ 22 of them.
Image via Shutterstock
-
Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban
The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans.
-
In graphic detail: Gamers are warming up to in-game ads
Comscore questioned gamers about their attitudes toward advertisements in games for its State of Gaming report. Digiday got a sneak peek.
-
WTF is a data clean room?
Platforms use data clean rooms in order to share aggregated audience data versus user-level data.
-
SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
-
Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
Agency clients' spending on TikTok may have hit a plateau, while brand marketers are still searching for the right answer when it comes to how much confidence they should have in the platform.
-
Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
The speed and scale of platform layoffs only compound the problem of marketers feeling neglected by the social media giants.
