Girlfriend makes you wait in the car while she runs to the shops for “just a minute”? You break your leg doing ballroom dancing lessons? Can’t handle the extra load this puts on your wallet? J.P. Wiser’s Whisky is there to help.
The brand, known for its “Wiserhood” campaign, has long touted the benefits of men living what it dubs an “uncompromising” lifestyle. Now, it has launched “The Wiserfund” to come to their rescue.
Dudes are invited to submit an online application that describes their particular predicament. A team of judges from the agency, John St., and the brand will evaluate the submissions and send the men who need it most a check along with a suggestion of how to get out of their jam.
“Every man admires a guy who ‘sticks to his guns’; it’s a unifying male trait to respect someone who doesn’t compromise,” said Mark Graham, account director at John St. “This attitude fits perfectly with J.P. Wiser’s, which has been made the same way for over 150 years. It, too, is uncompromised.” The agency couldn’t divulge the campaign budget, but said it could pay out “thousands of dollars to hundreds of men” across Canada.
“We’ve always received a positive response on the Wiserhood campaign and now are really excited to give back to our consumers in a way that makes sense coming from the brand,” said Laura Bruce, senior brand manager at Wiser parent Corby Spirit and Wine. “We see the Wiserfund as an approach to really connect with them and make J.P. Wiser’s more accessible to a wider audience of whisky drinkers.”
-
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
-
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
-
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.
-
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
-
Why digital clutter is driving brands to rethink the value of newspapers advertising
GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.
-
With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.
