#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks
McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out over the lack of mozzarella cheese, resulting in fried and hollowed-out logs of bread crumbs. So, they’re complaining on social media with some people using the hashtag #wheresthecheese.
#wheresthecheese @McDonalds pic.twitter.com/zGN5oVG17B
— Dennis Guerra (@coachdguerra) January 28, 2016
@Reachout_mcd @McDonaldsCorp new cheese sticks are perfect for the lactose intolerant #dairyfree #wheresthecheese pic.twitter.com/AeqLWOWNEG — Lisa (@lisa_sparkles) January 25, 2016
#hoverboards that don’t #hover, #mozzasticks without cheese, when will the disappointment end? #wheresthecheese pic.twitter.com/sPwcbadaww
— DerekB (@punkrockmohawks) January 29, 2016
My girl got mozzarella sticks from McDonald’s and they gave her them with no cheese @McDonalds y’all slacking pic.twitter.com/0JD6njZeQr — Twan (@AntoineFulton) January 17, 2016
So, how did this happen?
In a statement, McDonald’s said that while a “low volume” number of people were affected, the anger was enough to provoke an explanation. “In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served,” McDonald’s said.
Obviously, this isn’t the biggest furor emanating from social media that McDonald’s has had to endure, but it’s a minor blow for its fledgling 2 for $2 value meal. Earlier this week, Wendy’s and Burger King went at it on Twitter over who had the best deal. Both of those brands have remained silent on the issue, so far.
McDonald’s customers who ordered mozzarella sticks are in for a rude surprise. #WheresTheCheese
Posted by Digiday on Friday, January 29, 2016
More in Marketing
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.