Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks

McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out over the lack of mozzarella cheese, resulting in fried and hollowed-out logs of bread crumbs. So, they’re complaining on social media with some people using the hashtag #wheresthecheese.

So, how did this happen?

In a statement, McDonald’s said that while a “low volume” number of people were affected, the anger was enough to provoke an explanation. “In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served,” McDonald’s said.

Obviously, this isn’t the biggest furor emanating from social media that McDonald’s has had to endure, but it’s a minor blow for its fledgling 2 for $2 value meal. Earlier this week, Wendy’s and Burger King went at it on Twitter over who had the best deal. Both of those brands have remained silent on the issue, so far.

McDonald’s customers who ordered mozzarella sticks are in for a rude surprise. #WheresTheCheese

Posted by Digiday on Friday, January 29, 2016

More in Marketing

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.

‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year

This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.

Behind the rise of the chief productivity officer and what it means for companies and employees

The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.