#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks

McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out over the lack of mozzarella cheese, resulting in fried and hollowed-out logs of bread crumbs. So, they’re complaining on social media with some people using the hashtag #wheresthecheese.

So, how did this happen?

In a statement, McDonald’s said that while a “low volume” number of people were affected, the anger was enough to provoke an explanation. “In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served,” McDonald’s said.

Obviously, this isn’t the biggest furor emanating from social media that McDonald’s has had to endure, but it’s a minor blow for its fledgling 2 for $2 value meal. Earlier this week, Wendy’s and Burger King went at it on Twitter over who had the best deal. Both of those brands have remained silent on the issue, so far.

McDonald’s customers who ordered mozzarella sticks are in for a rude surprise. #WheresTheCheese

Posted by Digiday on Friday, January 29, 2016

More in Marketing

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

When CMOs pay for agents not agencies: S4 Capital’s AI gambit

S4 Capital execs say the quiet part out loud: AI is eating the ad industry.

Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise

The brand exec shared how Ferrero is rethinking retail media as a full-funnel tool — but challenges remain — at the Retail Media Advertising Strategies event in New York City.