for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks
McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out over the lack of mozzarella cheese, resulting in fried and hollowed-out logs of bread crumbs. So, they’re complaining on social media with some people using the hashtag #wheresthecheese.
#wheresthecheese @McDonalds pic.twitter.com/zGN5oVG17B
— Dennis Guerra (@coachdguerra) January 28, 2016
@Reachout_mcd @McDonaldsCorp new cheese sticks are perfect for the lactose intolerant #dairyfree #wheresthecheese pic.twitter.com/AeqLWOWNEG — Lisa (@lisa_sparkles) January 25, 2016
#hoverboards that don’t #hover, #mozzasticks without cheese, when will the disappointment end? #wheresthecheese pic.twitter.com/sPwcbadaww
— DerekB (@punkrockmohawks) January 29, 2016
My girl got mozzarella sticks from McDonald’s and they gave her them with no cheese @McDonalds y’all slacking pic.twitter.com/0JD6njZeQr — Twan (@AntoineFulton) January 17, 2016
So, how did this happen?
In a statement, McDonald’s said that while a “low volume” number of people were affected, the anger was enough to provoke an explanation. “In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served,” McDonald’s said.
Obviously, this isn’t the biggest furor emanating from social media that McDonald’s has had to endure, but it’s a minor blow for its fledgling 2 for $2 value meal. Earlier this week, Wendy’s and Burger King went at it on Twitter over who had the best deal. Both of those brands have remained silent on the issue, so far.
McDonald’s customers who ordered mozzarella sticks are in for a rude surprise. #WheresTheCheese
Posted by Digiday on Friday, January 29, 2016
More in Marketing
Why Coca-Cola has made World Cup TV ads one part of its sports marketing play
The new Powerade World Cup 2026 campaign takes a 360 approach across social, digital, and traditional TV advertising to maximize impact.
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.
Nike’s Boston Marathon billboard chiding walkers inspires new Asics and Ecco campaigns
After Nike removed a controversial Boston Marathon sign late last week, Asics and Ecco responded with messaging focused on inclusivity and everyday movement.