Digiday Publishing Summit

Prices rise tomorrow. Last chance for best rate.

VIEW PASSES

#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks

McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out over the lack of mozzarella cheese, resulting in fried and hollowed-out logs of bread crumbs. So, they’re complaining on social media with some people using the hashtag #wheresthecheese.

So, how did this happen?

In a statement, McDonald’s said that while a “low volume” number of people were affected, the anger was enough to provoke an explanation. “In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served,” McDonald’s said.

Obviously, this isn’t the biggest furor emanating from social media that McDonald’s has had to endure, but it’s a minor blow for its fledgling 2 for $2 value meal. Earlier this week, Wendy’s and Burger King went at it on Twitter over who had the best deal. Both of those brands have remained silent on the issue, so far.

McDonald’s customers who ordered mozzarella sticks are in for a rude surprise. #WheresTheCheese

Posted by Digiday on Friday, January 29, 2016

More in Marketing

WTF is AI poisoning?

LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.

Agency bosses say the AI gap with clients is only getting wider

The more versions of this perspective that got shared, the more it became clear there was a deeper frustration underneath it from others.

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.