#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks

McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out over the lack of mozzarella cheese, resulting in fried and hollowed-out logs of bread crumbs. So, they’re complaining on social media with some people using the hashtag #wheresthecheese.

So, how did this happen?

In a statement, McDonald’s said that while a “low volume” number of people were affected, the anger was enough to provoke an explanation. “In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served,” McDonald’s said.

Obviously, this isn’t the biggest furor emanating from social media that McDonald’s has had to endure, but it’s a minor blow for its fledgling 2 for $2 value meal. Earlier this week, Wendy’s and Burger King went at it on Twitter over who had the best deal. Both of those brands have remained silent on the issue, so far.

McDonald’s customers who ordered mozzarella sticks are in for a rude surprise. #WheresTheCheese

Posted by Digiday on Friday, January 29, 2016

More in Marketing

As feeds become entertainment hubs, marketers rethink social’s role

As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.

How Olly is updating its product detail pages for the AI era

As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.

In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second

Read on to learn more about the factors driving that shift, in graphic detail.