Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks

McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out over the lack of mozzarella cheese, resulting in fried and hollowed-out logs of bread crumbs. So, they’re complaining on social media with some people using the hashtag #wheresthecheese.

So, how did this happen?

In a statement, McDonald’s said that while a “low volume” number of people were affected, the anger was enough to provoke an explanation. “In these instances, we believe the cheese melted out during the baking process in our kitchens and shouldn’t have been served,” McDonald’s said.

Obviously, this isn’t the biggest furor emanating from social media that McDonald’s has had to endure, but it’s a minor blow for its fledgling 2 for $2 value meal. Earlier this week, Wendy’s and Burger King went at it on Twitter over who had the best deal. Both of those brands have remained silent on the issue, so far.

McDonald’s customers who ordered mozzarella sticks are in for a rude surprise. #WheresTheCheese

Posted by Digiday on Friday, January 29, 2016

More in Marketing

Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns

As creator marketing becomes a fixture in many brands’ marketing strategies, creators’ roles are shifting and expanding.

Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign

Making ads people want to watch is now a strategy. SharkNinja’s celebrity filled holiday spot shows why.

Here are the questions on advertisers’ minds after the DoorDash-Instacart deal

DoorDash and Instacart are joining forces. Now advertisers want to know what happens to costs, data and measurement.