Brands, agencies and publishers are confronted with an ever-changing digital media landscape. That means making choices on what trends are top priority.

We asked several digital media executives attending the Digiday Innovation Summit for what big changes to watch. Some big themes were mobile advances and changing user behavior around social media.

Erich Marx, director, website and social media marketing, Nissan North America
Mobile. The ability to target and personalize a message via mobile, get them an offer, a call to action, a brand message, even just an impression, based on where they are at the moment, at your brand or at your facility is really, really powerful.

Raymond Velez, global CTO at Razorfish
The Internet of things. We’ve just started to tap the surface for what a new world will mean when every physical touchpoint has some sort of representation or capability to talk to each other, to talk to consumers, to talk to brands, is the biggest innovation in the digital world.

John Winsor, chief innovation officer at Havas
Social media, but I’m surprised how Twitter has taken off and changed user behavior. I’d rather have a conversation there than anywhere else.

Sean O’Neal, global CMO of Daily Mail Online
Smartphone technology. A combination of audience data leveraged in the mobile platform as well as new creative and content approaches have resulted in advertising dollars starting to catch up to mobile consumption for the first time.

Watch the video below for their full responses.

BiggestInnovation from Digiday on Vimeo.

Image via Shutterstock

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