Westfield’s new World Trade Center mall puts in-store tech center stage

With today’s opening of Westfield World Trade Center in lower Manhattan, the shopping mall is showing signs of new life.

The $1.4 billion, 365,000-square-foot retail center has been under development since 2007, six years after the original Mall at the World Trade Center was destroyed on September 11, 2001. The new mall is home to a long list of retailers, including Apple, Bose, Dior, Kit and Ace, Kate Spade, Stuart Weitzman, Cole Haan, Under Armour, John Varvatos and Sephora.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=193497

More in Marketing

Zero-click search is changing how small brands show up online — and spend

To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.

More creators, less money: Creator economy expansion leaves mid-tier creators behind

As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.