for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Westfield’s new World Trade Center mall puts in-store tech center stage
With today’s opening of Westfield World Trade Center in lower Manhattan, the shopping mall is showing signs of new life.
The $1.4 billion, 365,000-square-foot retail center has been under development since 2007, six years after the original Mall at the World Trade Center was destroyed on September 11, 2001. The new mall is home to a long list of retailers, including Apple, Bose, Dior, Kit and Ace, Kate Spade, Stuart Weitzman, Cole Haan, Under Armour, John Varvatos and Sephora.
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