Westfield’s new World Trade Center mall puts in-store tech center stage

With today’s opening of Westfield World Trade Center in lower Manhattan, the shopping mall is showing signs of new life.

The $1.4 billion, 365,000-square-foot retail center has been under development since 2007, six years after the original Mall at the World Trade Center was destroyed on September 11, 2001. The new mall is home to a long list of retailers, including Apple, Bose, Dior, Kit and Ace, Kate Spade, Stuart Weitzman, Cole Haan, Under Armour, John Varvatos and Sephora.

To read the rest of this story, please visit Glossy.

More in Marketing

Agency AI pitches are starting to face harder questions

As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.

What brands are paying to advertise around the World Cup

Sponsorships start at around $15 million and go up to $85 million, with some experts calling $25 million the unofficial barrier of entry to appear on Fox.

Why Dove is betting on hundreds of creators for the World Cup

Dove Men is using hundreds of creators for the World Cup while balancing scale, brand safety and AI concerns.