Lock in a year of Digiday+ for 35% less. Ends June 5.
Westfield’s new World Trade Center mall puts in-store tech center stage
With today’s opening of Westfield World Trade Center in lower Manhattan, the shopping mall is showing signs of new life.
The $1.4 billion, 365,000-square-foot retail center has been under development since 2007, six years after the original Mall at the World Trade Center was destroyed on September 11, 2001. The new mall is home to a long list of retailers, including Apple, Bose, Dior, Kit and Ace, Kate Spade, Stuart Weitzman, Cole Haan, Under Armour, John Varvatos and Sephora.
To read the rest of this story, please visit Glossy.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.