Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Westfield’s new World Trade Center mall puts in-store tech center stage
With today’s opening of Westfield World Trade Center in lower Manhattan, the shopping mall is showing signs of new life.
The $1.4 billion, 365,000-square-foot retail center has been under development since 2007, six years after the original Mall at the World Trade Center was destroyed on September 11, 2001. The new mall is home to a long list of retailers, including Apple, Bose, Dior, Kit and Ace, Kate Spade, Stuart Weitzman, Cole Haan, Under Armour, John Varvatos and Sephora.
To read the rest of this story, please visit Glossy.
More in Marketing
Backlash grows against AI slop, but marketers remain unfazed
Marketers dismiss the rise of “AI slop” backlash, betting that authenticity and quality will ultimately engage audiences.
A shorter shopping window complicates retail’s already challenging holiday season
This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.
How Reckitt is beating the AI odds with its approach to pilots
Most AI pilots fail miserably. Reckitt’s Bastien Parizot explained how the CPG brand has avoided that fate as it deploys gen AI into its global marketing operation.