Video: Martin Sorrell on blockchain, Snapchat and brands bringing marketing in-house
In Cannes this year, Digiday’s Kerry Flynn sat down with S4 Capital’s Martin Sorrell to get his take on some of the hottest industry trends, from Snapchat to brands bringing marketing in-house. The key hits:
- “Cryptocurrency, question mark, but blockchain is in. I side a bit with Warren Buffett. Facebook is probably doing it for different reasons.”
- “I’m long on the shares [for WPP] so I have to say, in.”
- “[YouTube] has to work on their brand safety issues. They’ve got 10,000 people in there already, they need a few more.”
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Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market
As Microsoft and Google compete with generative content, much smaller firms are building their own tech to tackle new territory
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Digiday+ Research: On the eve of the Super Bowl, brands much prefer advertising on CTV over traditional TV
Brands prefer investing in connected TV over traditional TV — if they're spending on TV at all, a Digiday+ Research survey found.
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Pinterest jockeys for position in platforms arms race for short-form video
The company’s recent deal with Conde Nast was just the start.
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SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
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Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
As TikTok continues to dominate marketing conversations, experts sound off on whether or not it will become the future second screen for live events.
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Brands stay silent on Tyre Nichols killing as marketers signal it as an industry backslide
Compared to the things that were said and acted upon during the murder of George Floyd and the protests that took place three years ago, many brands have been relatively quiet around Tyre Nichols.
