Victoria’s Secret faces Facebook backlash after editing out butt cheek
Victoria’s Secret is finding its Facebook fans to be cheekier than its barely dressed models.
The lingerie brand did what it usually does on its Facebook: post an overly edited photo of a scantily clad model wearing its latest line. “Truly. Madly. Cheeky.”, the caption says. But(t), its followers noticed that she was missing the curvature of her left butt cheek, prompting a wave of concerned responses.
“I don’t think you can call it “cheeky” if she only has 1 cheek,” wrote an observant commenter. While another blasted the photoshopping as “horrible,” telling Victoria’s Secret it should learn from American Eagle’s lingerie company Aerie, which doesn’t Photoshop its models.
“Yes another reason I (along with MANY others) will never shop from you guys. Times are changing; it’s time you guys caught up. #NotBuyingIt.,” they wrote.
Another person created a newly edited picture (right) to the old edited picture (left):
Victoria’s Secret didn’t immediately respond to Digiday’s inquiry about why, or even how, this happened.
It’s the latest in a seemingly never ending series of bizarre Photoshops that was approved by Victoria’s Secret to be posted on Facebook. Other examples of its overzealous editing include a model who’s had her ribs dissected, creating a contorted stomach, or the company removing the left arm of another model, and, in another instance, editing out a model’s inner thighs.
It’s either a diabolical way to gain extra press or Victoria’s Secret’s photo editors are just really bad at their jobs.
More in Marketing
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
D+ Research: Brands expand creator marketing strategies
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products