Last chance to save, pass prices rise after October 20
Varo Money is bringing bank fees and financial health into its marketing
Another fintech startup is casting bank fees in its marketing.
Varo Money has been targeting customers of big banks whose fees they’re tired of having to understand and pay. Despite its appeal to potential customers to switch to Varo, its ads don’t call out specific companies, as some of its peers do.
“Customers have different reasons for wanting to switch banks,” said Emily Brauer Gill, director of brand and communications. “Our ethos is not to be overly aggressive.”
Varo’s ads promote a no-fee, all-in-one banking solution aimed at millennials, though its core messages speak to a broad swath of the public. Its digital ads can be found on social media platforms including Twitter, Facebook, Instagram, and Pinterest and it maintains a content marketing site called Money Diaries, which includes videos featuring customers’ personal experiences with money along the way to personal and professional success. The company, which has been ramping up efforts to build its brand, also hired a chief marketing officer, Carl Gish, who joined last week.
More in Marketing
In graphic detail: How AI is going to shape influencer marketing next year
With AI transforming the industry, Digiday has charted how the tech is expected to impact influencer marketing over the next year.
Brands are betting on creators to make their next hit series
Brands are betting (again) on original content, but this time with creators at the helm in hopes to make it stick.
Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies
Giant Eagle rolled out a new business strategy called “Because it Matters” that will define its future growth, with an emphasis on value, improved quality and service, and remodeled stores.