In recent years,”riding the contactless wave” has been a defining slogan for payment modernization, especially in markets like the U.K., Australia and Canada. The convenience of being able to tap a debit or credit card instead of inserting it is thought to make payments faster and easier. In the U.K. alone, over 107 million contactless cards were in use as of March of this year. Australians are so enthusiastic about Visa payWave and Mastercard PayPass that many don’t care about mobile payments, and Canadians’ use of contactless cards doubled between 2014 and 2015.
The U.S. by contrast, has been slow on the uptake of contactless. Contact cards — whether chip or old-fashioned magnetic swipe — still rule the roost. Bankers and analysts say this is due to the sheer volume of card issuers in the U.S. compared to other countries, and lessons learned from pilot projects that just didn’t work.
Read the full story on tearsheet.co
Photo credit: Pixabay / YanForensec
-
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
For the holiday season, Sam's Club has teamed up with Kevin Hart to help launch its ad featuring a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season.
-
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.
-
What these latest consumer affinity trends tell us about marketing in 2023
Video views could guide marketers on where consumers will shop after watching content on social networks.
-
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
-
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
-
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters.
