Uber trolls New York mayor in its app

Uber is broadcasting its disgust with New York City Mayor Bill de Blasio with an aggressive new tactic.

On Thursday, the ride sharing app rolled out a tab in the app’s slider dubbed the “de Blasio” option that increases the wait time — or just says there’s no car available. The point of the taunt, which is for show only, is to show what Uber thinks would happen if City Council approves a bill that would limit the growth to one percent a year for companies that have 500 or more cars.

Exaggeration or not, it’s impossible to miss for Uber users.

“This is what Uber will look like in NYC if Mayor de Blasio’s Uber cap bill passes,” a pop up blares, encouraging people to email the mayor’s office to drop it.

Here’s what users see today:

For his part, the mayor argues that Uber, along with Lyft, Dial 7 and other car service startups are creating traffic headaches. City Council is expected to vote next week.

“Mayor de Blasio’s plan to stop Uber will cost 10,000 jobs, hurt underserved areas and make wait times for Uber cars skyrocket,” Uber spokesman David Plouffe said in a statement obtained by the New York Post. “With this view, New York City riders can see for themselves how much time this political payback to big taxi owners will cost them.”

The elaborate troll is part of Uber’s heavy marketing campaign against de Blasio. It’s running an attack ad on local New York television stations accusing him of “giving in to the taxi industry.” Prior to that, they paid for people’s rides to City Hall to protest the proposal. Today’s tactic is the company’s loudest and most noticeable one yet.


More in Marketing

‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness

AI tools and platforms, whether they’re built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.

The header image shows a silhouette of a mans head.

Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer

In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate. 

Ad execs sound the alarm over Google’s risky Privacy Sandbox terms

Google’s Privacy Sandbox outage sparks contractual concerns since its terms of service leave users footing the bill even when it doesn’t work.