Uber is broadcasting its disgust with New York City Mayor Bill de Blasio with an aggressive new tactic.
On Thursday, the ride sharing app rolled out a tab in the app’s slider dubbed the “de Blasio” option that increases the wait time — or just says there’s no car available. The point of the taunt, which is for show only, is to show what Uber thinks would happen if City Council approves a bill that would limit the growth to one percent a year for companies that have 500 or more cars.
Exaggeration or not, it’s impossible to miss for Uber users.
“This is what Uber will look like in NYC if Mayor de Blasio’s Uber cap bill passes,” a pop up blares, encouraging people to email the mayor’s office to drop it.
Here’s what users see today:
— Mike Dudas (@mdudas) July 16, 2015
For his part, the mayor argues that Uber, along with Lyft, Dial 7 and other car service startups are creating traffic headaches. City Council is expected to vote next week.
“Mayor de Blasio’s plan to stop Uber will cost 10,000 jobs, hurt underserved areas and make wait times for Uber cars skyrocket,” Uber spokesman David Plouffe said in a statement obtained by the New York Post. “With this view, New York City riders can see for themselves how much time this political payback to big taxi owners will cost them.”
The elaborate troll is part of Uber’s heavy marketing campaign against de Blasio. It’s running an attack ad on local New York television stations accusing him of “giving in to the taxi industry.” Prior to that, they paid for people’s rides to City Hall to protest the proposal. Today’s tactic is the company’s loudest and most noticeable one yet.
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here's a look at its strategy.
Why a feminine wellness brand is prioritizing its organic social media strategy
With strict content rules, data privacy regulations and tight budgets, a feminine wellness brand remains bullish on its organic social media strategy.
Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z
Bare Zero Proof wants to tap into younger consumers interest in non-alcoholic alternatives as sober culture has become more common.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
WTF is the difference between in-stream and out-stream video ads?
In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.