Two ad agency creatives’ quest to take down biased news
If there’s one thing the election taught news consumers, it’s to carefully vet sources. Everyone is a “fake news” expert today, and even mainstream news outlets are being subjected to more scrutiny than ever. Now, two creatives have launched a website that highlights the inherent bias in news reporting by pitting headlines from CNN and Fox News against each other. Elena Knox and Alyssa Georg, a copywriter-art director duo at agency SS+K have created readbetweentheheadlines.com to give people what they say is unbiased, impartial news, untainted by any political affiliation.
The website is a curated ticker of headlines that refreshes every few seconds. Visitors are served up the same piece of news as it is delivered by Fox News and CNN. There is a blue band displaying CNN’s headline of the story on top and a red band with Fox’s version of the same story at the bottom. In the middle lies “the actual news,” Knox and Georg’s attempt to impart information objectively.
“It’s our commentary on how news seems to work these days,” said Georg. “We understand that appealing to your core audience is necessary, but this clouds people’s ability to see things clearly and make their own decisions. We felt like we needed to a shine a light on the reality that part of the reason people are divided is because they are getting news that is completely biased.”
For example, when President Trump asked a black reporter if she could help set up a meeting with the Congressional Black Caucus and dismissed another Jewish reporter at a conference last month, CNN and Fox News ran headlines on the opposite end of the spectrum. While CNN’s story carried the headline “Trump Lashes Out,” Fox News’ headline read “Press Beat Down: Trump blasts out of control media, defends agenda, administration.” Knox and Georg’s headline, on the other hand, read “Trump holds a 77 minute press conference.”
“News at these sources, including CNN, has always had its leanings, but we felt this was necessary to call out now more than ever because President Trump is pandering to the divisions in the country,” said Knox. “We hope they will dig a little deeper through the passive bias, and not just rely on clickbait headlines.”
As for their own political affiliations, both Knox and Georg bleed blue, and also worked on a $20 million campaign by Emily’s List and Priorities USA, the super PAC supporting Hilary Clinton’s campaign, to persuade millennial women to vote. The campaign consisted of four ads in which young women and men were asked to read statements that President Trump had made.
Employee resource groups expand in scope and size to tackle measurable change
ERGs have become a growing presence inside businesses. But how empowered are these groups to effect real change in their organizations?
‘A holistic shopping platform’: Google vp Tara Walpert Levy on new holiday livestream shopping on YouTube
YouTube is now announcing a new week-long live stream holiday shopping event, kicking off November 15th in partnership with brands like Samsung, Walmart and Verizon, today at Advertising Week.
Member ExclusiveDigiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions
As the supply chain’s problems have grown into a clear obstacle for many brands and retailers, that shift hasn’t been enough to drastically change the holiday promotion strategies for a majority of brands, according to new Digiday+ research.
SponsoredWhy boldness matters for publishers in the post-cookie future
Michael Zacharski, CEO, ENGINE Media Exchange (EMX) Fortune, it is said, favors the bold, and for digital publishers, the prospect of a cookieless advertising future should be viewed first and foremost as not only an opportunity for boldness, but as a time when boldness will be necessary. As an industry, marketers need to be bold […]
Member ExclusiveMarketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans
Marketers and agency execs say that the impact is already palpable. For those struggling with supply chain issues -- brought about by the bottleneck of cargo ships -- the lack of new products to promote or stock issues is making them rethink how much they are advertising now as well as retooling Black Friday Cyber Monday plans.
TikTok creators with mid-level reach may be the most effective for brand partnerships
Brands that worked with creators in with mid-tier (11 million) and lower (540,000) follower counts received the best levels of attention, as opposed to the creators with the largest followings.