Since summer’s unofficially over, it’s pouring today. Thanks for easing us into this, controller of the clouds. Here are today’s links, in case you missed them.
Apparently Twitter is having an identity crisis, most likely as it weighs whether or not it will file an IPO. Similar to other media companies, it is having some difficulty figuring out how to maintain free speech while also turning a profit. Seems to that the company’s chief lawyer has his work cut out for him. (New York Times)
Like most everyone else, I love to hate cable. I tried going without it, but relying on my neighbors’ WiFi was agonizing. The thing is, between Apple TV and Netflix, I’m not sure why I keep shelling out money each month for the cable provider my apartment building chose for me just to watch the one or two channels I actually want. I know I’m not alone; fans of HBO Go are always asking when they’ll ditch their partnerships with the cable companies (Wired).
Once again, the Democrats and Republicans are engaged in a war of words. Though both claim to be in favor of Internet freedom, apparently (or unsurprisingly, really) the two parties have come to disparate understandings of what this means. It really all comes back to the Constitution and what the First Amendment means. What’s next? (CNET)
It’s not really surprising that a site meant as a practical joke machine now provides fake news, but it’s pretty depressing that the line between fact and fiction are becoming so blurred. With everyone now a journalist thanks to Twitter and Facebook, we all want to get the news out there first, whether it’s correct or not. And that goes for legit news producers as well — how many different reports did we hear about the Empire State Building shooting? (Forbes)
I’m not surprised that the New York Times posted a piece about the problems of the Facebook IPO — and what the company’s CFO did wrong. But in response, Mark Cuban argues that he actually did precisely what he was supposed to do — make the company money. Fair point. And besides, if Google’s history is any indication, Facebook isn’t going anywhere (Gizmodo).
More in Marketing
Esports companies are still trying to figure out how to make competitive gaming profitable, and it’s encouraging news for a major league operator to dip its toes into the livestreaming game in order to more effectively monetize its core product. But EFG’s announcement also raises questions about the technology powering the venture.
Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers.
Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.