Since summer’s unofficially over, it’s pouring today. Thanks for easing us into this, controller of the clouds. Here are today’s links, in case you missed them.
Apparently Twitter is having an identity crisis, most likely as it weighs whether or not it will file an IPO. Similar to other media companies, it is having some difficulty figuring out how to maintain free speech while also turning a profit. Seems to that the company’s chief lawyer has his work cut out for him. (New York Times)
Like most everyone else, I love to hate cable. I tried going without it, but relying on my neighbors’ WiFi was agonizing. The thing is, between Apple TV and Netflix, I’m not sure why I keep shelling out money each month for the cable provider my apartment building chose for me just to watch the one or two channels I actually want. I know I’m not alone; fans of HBO Go are always asking when they’ll ditch their partnerships with the cable companies (Wired).
Once again, the Democrats and Republicans are engaged in a war of words. Though both claim to be in favor of Internet freedom, apparently (or unsurprisingly, really) the two parties have come to disparate understandings of what this means. It really all comes back to the Constitution and what the First Amendment means. What’s next? (CNET)
It’s not really surprising that a site meant as a practical joke machine now provides fake news, but it’s pretty depressing that the line between fact and fiction are becoming so blurred. With everyone now a journalist thanks to Twitter and Facebook, we all want to get the news out there first, whether it’s correct or not. And that goes for legit news producers as well — how many different reports did we hear about the Empire State Building shooting? (Forbes)
I’m not surprised that the New York Times posted a piece about the problems of the Facebook IPO — and what the company’s CFO did wrong. But in response, Mark Cuban argues that he actually did precisely what he was supposed to do — make the company money. Fair point. And besides, if Google’s history is any indication, Facebook isn’t going anywhere (Gizmodo).
More in Marketing
“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.
The concert film will likely help build on cinema advertising’s momentum after Barbenheimer.