Since summer’s unofficially over, it’s pouring today. Thanks for easing us into this, controller of the clouds. Here are today’s links, in case you missed them.
Apparently Twitter is having an identity crisis, most likely as it weighs whether or not it will file an IPO. Similar to other media companies, it is having some difficulty figuring out how to maintain free speech while also turning a profit. Seems to that the company’s chief lawyer has his work cut out for him. (New York Times)
Like most everyone else, I love to hate cable. I tried going without it, but relying on my neighbors’ WiFi was agonizing. The thing is, between Apple TV and Netflix, I’m not sure why I keep shelling out money each month for the cable provider my apartment building chose for me just to watch the one or two channels I actually want. I know I’m not alone; fans of HBO Go are always asking when they’ll ditch their partnerships with the cable companies (Wired).
Once again, the Democrats and Republicans are engaged in a war of words. Though both claim to be in favor of Internet freedom, apparently (or unsurprisingly, really) the two parties have come to disparate understandings of what this means. It really all comes back to the Constitution and what the First Amendment means. What’s next? (CNET)
It’s not really surprising that a site meant as a practical joke machine now provides fake news, but it’s pretty depressing that the line between fact and fiction are becoming so blurred. With everyone now a journalist thanks to Twitter and Facebook, we all want to get the news out there first, whether it’s correct or not. And that goes for legit news producers as well — how many different reports did we hear about the Empire State Building shooting? (Forbes)
I’m not surprised that the New York Times posted a piece about the problems of the Facebook IPO — and what the company’s CFO did wrong. But in response, Mark Cuban argues that he actually did precisely what he was supposed to do — make the company money. Fair point. And besides, if Google’s history is any indication, Facebook isn’t going anywhere (Gizmodo).
Member ExclusiveMarketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many calling for agencies to reject participating in pitches with such requests going forward.
Member ExclusiveDigiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response
For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response.
‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That's the current state of dealmaking, according to execs on both sides of the negotiating table.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here's a look at its strategy.
Why a feminine wellness brand is prioritizing its organic social media strategy
With strict content rules, data privacy regulations and tight budgets, a feminine wellness brand remains bullish on its organic social media strategy.