Since summer’s unofficially over, it’s pouring today. Thanks for easing us into this, controller of the clouds. Here are today’s links, in case you missed them.
Apparently Twitter is having an identity crisis, most likely as it weighs whether or not it will file an IPO. Similar to other media companies, it is having some difficulty figuring out how to maintain free speech while also turning a profit. Seems to that the company’s chief lawyer has his work cut out for him. (New York Times)
Like most everyone else, I love to hate cable. I tried going without it, but relying on my neighbors’ WiFi was agonizing. The thing is, between Apple TV and Netflix, I’m not sure why I keep shelling out money each month for the cable provider my apartment building chose for me just to watch the one or two channels I actually want. I know I’m not alone; fans of HBO Go are always asking when they’ll ditch their partnerships with the cable companies (Wired).
Once again, the Democrats and Republicans are engaged in a war of words. Though both claim to be in favor of Internet freedom, apparently (or unsurprisingly, really) the two parties have come to disparate understandings of what this means. It really all comes back to the Constitution and what the First Amendment means. What’s next? (CNET)
It’s not really surprising that a site meant as a practical joke machine now provides fake news, but it’s pretty depressing that the line between fact and fiction are becoming so blurred. With everyone now a journalist thanks to Twitter and Facebook, we all want to get the news out there first, whether it’s correct or not. And that goes for legit news producers as well — how many different reports did we hear about the Empire State Building shooting? (Forbes)
I’m not surprised that the New York Times posted a piece about the problems of the Facebook IPO — and what the company’s CFO did wrong. But in response, Mark Cuban argues that he actually did precisely what he was supposed to do — make the company money. Fair point. And besides, if Google’s history is any indication, Facebook isn’t going anywhere (Gizmodo).
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TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened.
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Maybe Web3 isn’t as dead as it would seem, as agencies play with new data-generating models
Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
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Why real estate company Windermere is adding influencers to its marketing mix and spending half of its ad budget on them
Windermere is working with Seattle-based agency PB& as well as the home-focused publication Domino to partner with influencers like design influencer Max Humphrey.
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SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
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Digiday+ Research: Agencies’ attitudes on secondary social platforms have seen ups and downs (especially on Twitter)
Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" has been somewhat erratic over the last year.
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Why DOOH is a big draw for startups and direct response marketers
As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.
