‘Shouting into the void’: #GiveTwitterASlogan shows what people really think about it
If Twitter is looking to rehabilitate its image, perhaps it shouldn’t look to its users for help.
Though its origins are unclear, people are using the trending hashtag #GiveTwitterASlogan to offer up their own catchphrases for the social network. Judging by the roughly 17,000 tweets using it, as measured by Topsy, people think Twitter is a time-sucking, race-baiting, over-sharing environment that’s leaving people wondering why they’re even on it. Oof.
Obviously, it’s not unusual for a goofy hashtag like this to gain organic traction, but this one gives a glimpse into what Twitter’s users think about the very service they’re using — as pressure mounts on newly-minted CEO Jack Dorsey to turn Twitter around. Shareholders have been unhappy with its performance, although today’s news that the company is axing 8 percent of its workforce has lifted the stock price.
Here are some of the critiques:
Twitter: keeping you entertained on the toilet since 2006 #GiveTwitterASlogan
— Lily Bailey (@LilyBaileyUK) October 13, 2015
Where people with zero character are afforded 140 #GiveTwitterASlogan
— Ryan Cummings (@Pol_Sec_Analyst) October 13, 2015
“Twitter. Shout into the void alone, together.” #GiveTwitterASlogan
— Angela Mary Claire (@AngeMaryClaire) October 13, 2015
Twitter: like a modern day War and Peace. But without the peace. Hard to read it all. 140 characters. #GiveTwitterASlogan
— Brian Bilston (@brian_bilston) October 13, 2015
You can check in any time you like, but you can never leave. #GiveTwitterASlogan
— West Lee (@NotthatAdamWest) October 13, 2015
Twitter: Where You Have To Make It *So* Clear Something’s A Joke, It Sort Of Isn’t Anymore #GiveTwitterASlogan
— David Baddiel (@Baddiel) October 13, 2015
You wouldn’t believe an egg could be this misogynistic #GiveTwitterASlogan
— Johnny (@jrd_84) October 13, 2015
Of course there’s a terrible #brand tweet, too:
#The #Home #of #The #Hashtag #GiveTwitterASlogan
— Philips (@Philips) October 13, 2015
We don’t envy Jack.
Images via Shutterstock.
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.