Limited seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Flying the friendly skies: Twitter erupts over X-rated @USAirways tweet

US Airways tweeted out an extremely explicit photo today featuring a lady with a toy airplane sticking out of a certain place where planes have no business being stuck.

The airline has since deleted the graphic image and apologized — it was apparently the result of a copy and paste error — although you can find plenty of (extremely NSFW) screenshots of course, because the Internet never forgets.

And for once, people aren’t mad about a brand social media slip-up. Just look at some of the responses to the airline’s apology:

Screen Shot 2014-04-14 at 3.45.59 PM

US Airways is currently a top trending topic on Twitter. According to data from Sysomos, as of 4 pm there have been 36,801 mentions of the airline, compared to its usual average of about 1,000 mentions a day.

Screen Shot 2014-04-14 at 4.18.21 PM

Beyond simply replying to the apology tweet, the denizens of Twitter had a field day making jokes at the airline’s expense. Here are some of our favorite tweets today:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

More in Marketing

‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well

One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.

Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last year

Sexual wellness company Dame is one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.

WTF is Meta’s Manus tool?

Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.