Tweeting Bad: Fast Food Edition

Fast food chains don’t just serve cheesy food; they serve up cheesy tweets, too.

Whether it’s lame jokes — we’re looking at you Chili’s — or tone-deaf self-promotional tweets, these fast food companies have covered the bases of bad brand tweets. Check out the latest examples:

Domino’s

Screen Shot 2013-12-03 at 2.03.48 PM

Is that a conference table? A glass of Strawberry Ripple? Sorry, Domino’s. But putting a slab of your congealed pie on a non-paper plate alongside a gloopy buffalo wing and a plastic tub of  dressing does not fancify your fare.

 

Chili’s

Screen Shot 2013-12-03 at 3.27.37 PM

Yes. We see what you did there with your Frosty the Snowman joke. We just wish you hadn’t. Also, we can’t tell you what this dessert pile looks like to us in polite company.

 

Papa John’s

Screen Shot 2013-12-03 at 3.03.22 PM

OK, we get you are trying to share some relevant content for holiday travel season, and we definitely wouldn’t expect to see Papa John’s sharing a New York Times article, but those aren’t the real issues with this tweet. It’s the shameless and clumsy attempt to associate yourself with a legacy media brand and simultaneously toot your own horn.

TGI Fridays

Screen Shot 2013-12-03 at 3.14.38 PM

We have no doubt the King of Darkness really appreciates this heartfelt birthday message from you, Fridays.

Burger King

Screen Shot 2013-12-03 at 3.44.00 PM

How about: This Tweet = Horrible.

https://digiday.com/?p=57523

More in Marketing

Amazon wants a bigger slice of the DSP ad tech market

Over the last year or so, ad execs have noted how much Amazon’s ad tech has changed to become omnichannel in nature — i.e. more of a competitor to the two largest DSPs: The Trade Desk and Google’s DV360.

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z

Digiday caught up with Fanta’s North America brand manager, Dane Callis to talk about how the brand is changing to be more consistent globally and to increase its appeal to Gen Z, among other topics.

With new sonic logo, Qualcomm gives Snapdragon its own sound

To market its AI-powered Snapdragon brand around the world, Qualcomm created a new sonic logo that aims directly at the ears.