Tweeting Bad: The AMA Edition

Cheesy TLC joke? Check. Retweet request? Check. Product placement? Check.

Awards shows always give brands an excuse to chime in, and of course the American Music Awards yesterday was no exception. Check out these five brands that just couldn’t help themselves.

Denny’s

Screen Shot 2013-11-25 at 10.44.25 AM

Sitting on a couch at home, watching celebs accept awards is definitely draining and calorie burning, so thanks for this midnight munchie recommendation, Denny’s.

Kohl’s

Screen Shot 2013-11-25 at 10.46.57 AM

Oh god. Sorry TLC.

 

Applebee’s

Screen Shot 2013-11-25 at 11.21.52 AM

Nothing says “One Direction” more than spinach artichoke dip and congealed chicken wings. (That one direction is reverse peristalsis, right?)

Trident

Screen Shot 2013-11-25 at 10.51.35 AM

Tweeting bad 101: Shameless RT request with generic statement about music followed by a trending hashtag? This is a hat trick of horribleness, Trident!

 

Beats by Dre

Screen Shot 2013-11-25 at 11.03.53 AM

This is actually a legitimate Miley question. But the stock product image redone for AMAs? Meh.

https://digiday.com/?p=56967

More in Marketing

Beyond the rosé: Navigating Cannes Lions as a sober attendee

For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes Lions. Others, however, may be looking for a Cannes Lions experience sans alcohol. Here’s how to do it.

While Meta, X step back from publishers, TikTok sees them as an opportunity

While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes

In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in recent data from Digiday+ Research.