Tinder introduces new ‘Super Like’ option to increase matches
Tinder is increasing the thirst factor with a new swipe called the “Super Like.”
The option, rolled out to all of the dating app’s users today, is essentially a right swipe on steroids.
Instead of swiping right to signal that they like the person, they swipe up activating the “Super Like” function, which then alerts the selected user with a badge indicating they’ve received an enhanced like.
The intent is to give the user an extra incentive to strike up a conversation since the suitor really, really, really, really likes them, or at least their profile pictures, as seen here:
Users get one free Super Like a day, which can’t be banked. Tinder Plus users, who pay $9.99 a month for extra features like unlimited right swipes, receive five Super Likes a day.
According to Tinder’s test of a small group of Australian users last month, the tool actually sparks longer conversations (70 percent longer, in fact) and matches were three times more likelier to occur.
On top of generating revenue from advertisements, Tinder CEO Sean Rad told TechCrunch that the new option is converting more people to subscribe to Tinder Plus because of the increased number of matches.
“We’ve seen Super Like have a meaningful impact on Tinder Plus conversion,” Rad said. “And that stems out of the value that people are getting from the Super Like.”
Images via Tinder.
Archery brand goes on first-party data expedition, but Google scores, too
Hunting and target shooting bow maker Pure Archery Group has gleaned first-party data through pandemic store pickups and influencer tie-ins.
Influencers are creating million-dollar incomes selling their expertise via online courses
In the pandemic, elite schools have created online offerings. But they face a new challenge in the form of influencer cohort courses — which are selling like hot cakes.
‘Pretty dramatic shifts’: 1-800 Contacts CMO on the changing media landscape amid privacy changes and a return of normalcy
Now that shops are opening back up and people are getting closer to a return to normalcy post-vaccination, those early “winners” are seeking to retain the customers they gained over the last year.
SponsoredHow The Company Store is reimagining customer experiences for pandemic-era growth
Throughout the pandemic, some retail categories have been inherently successful. Home furnishings and décor are among them; with consumers spending so much more time at home, updates and renovations flourished. Criteo data from the first half of 2020 showed sales for items like outdoor furniture sets up 434% year over year, with other home items […]
‘Return of travel depends on their success’: How marketers are promoting tourism as Covid vaccination ramps up
As more people become vaccinated from the Covid-19 pandemic, marketers look to a return to travel domestically and internationally/
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
With boomers being many of the first people vaccinated in the United States, the ability to get back to travel is more prevalent for that audience. So too was the pent up demand, according to Natalie Bowman, director of marketing for Alaska Airlines.