Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

In a tight market for talent, banks are looking to ‘match’ candidates with talent profiles

For banks, finding new employees is becoming increasingly difficult, given the competition for talent with startups and large tech companies. From how they market themselves to the selection process itself, banks are going the extra mile to find the right people.

One way is to use behavioral profiling. Some banks, including Deutsche Bank and Citi, are using Koru, a platform that is part of a pre-screening process when a job candidate applies online. Instead of looking at personality traits, it targets what it calls “impact skills,” or behavioral traits linked to actions. These include grit, ownership, curiosity, polish, teamwork, rigor and impact.

Others like Wells Fargo and JPMorgan Chase are using digital marketing and ad targeting to find candidates.

Read the full story on tearsheet.co

More in Marketing

Digiday+ Research: The marketers’ 2026 guide to retail media marketing, including The Home Depot, Milani Cosmetics and Tinuiti

As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget.

Why more celebrity-led brands are shutting down

Celebrity-backed brands, once seen as surefire bets due to their founders’ built-in audiences, are increasingly facing a reality check.

search referral traffic for publishers

In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers

Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions.