In a tight market for talent, banks are looking to ‘match’ candidates with talent profiles

For banks, finding new employees is becoming increasingly difficult, given the competition for talent with startups and large tech companies. From how they market themselves to the selection process itself, banks are going the extra mile to find the right people.

One way is to use behavioral profiling. Some banks, including Deutsche Bank and Citi, are using Koru, a platform that is part of a pre-screening process when a job candidate applies online. Instead of looking at personality traits, it targets what it calls “impact skills,” or behavioral traits linked to actions. These include grit, ownership, curiosity, polish, teamwork, rigor and impact.

Others like Wells Fargo and JPMorgan Chase are using digital marketing and ad targeting to find candidates.

Read the full story on tearsheet.co

More in Marketing

Mobile ad giants AppLovin and Unity locked in legal dispute over data collection

AppLovin seeks court order against Unity claiming improper collection of data generated through its business.

The Rundown: Average CMO tenure has shrunk by over a third in 16 years

Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.

Behind Hoka’s bid to own the NYC marathon’s run-up period

Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.