Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

In a tight market for talent, banks are looking to ‘match’ candidates with talent profiles

For banks, finding new employees is becoming increasingly difficult, given the competition for talent with startups and large tech companies. From how they market themselves to the selection process itself, banks are going the extra mile to find the right people.

One way is to use behavioral profiling. Some banks, including Deutsche Bank and Citi, are using Koru, a platform that is part of a pre-screening process when a job candidate applies online. Instead of looking at personality traits, it targets what it calls “impact skills,” or behavioral traits linked to actions. These include grit, ownership, curiosity, polish, teamwork, rigor and impact.

Others like Wells Fargo and JPMorgan Chase are using digital marketing and ad targeting to find candidates.

Read the full story on tearsheet.co

More in Marketing

Dentsu strikes Meta deal to build plumbing for mass influencer activation

Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.

“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership

The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.

Dollar Shave Club’s bet: AI makes agencies optional, not obsolete

Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.