Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
In a tight market for talent, banks are looking to ‘match’ candidates with talent profiles
For banks, finding new employees is becoming increasingly difficult, given the competition for talent with startups and large tech companies. From how they market themselves to the selection process itself, banks are going the extra mile to find the right people.
One way is to use behavioral profiling. Some banks, including Deutsche Bank and Citi, are using Koru, a platform that is part of a pre-screening process when a job candidate applies online. Instead of looking at personality traits, it targets what it calls “impact skills,” or behavioral traits linked to actions. These include grit, ownership, curiosity, polish, teamwork, rigor and impact.
Others like Wells Fargo and JPMorgan Chase are using digital marketing and ad targeting to find candidates.
More in Marketing
Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026
Anywhere from 33% to 83% of respondents used AI to do their holiday shopping in 2025.
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
With Super Bowl ad costs hitting $8 million, brands like HexClad are pivoting to streaming and other sports stages for a better marketing bet.
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.