In a tight market for talent, banks are looking to ‘match’ candidates with talent profiles

For banks, finding new employees is becoming increasingly difficult, given the competition for talent with startups and large tech companies. From how they market themselves to the selection process itself, banks are going the extra mile to find the right people.

One way is to use behavioral profiling. Some banks, including Deutsche Bank and Citi, are using Koru, a platform that is part of a pre-screening process when a job candidate applies online. Instead of looking at personality traits, it targets what it calls “impact skills,” or behavioral traits linked to actions. These include grit, ownership, curiosity, polish, teamwork, rigor and impact.

Others like Wells Fargo and JPMorgan Chase are using digital marketing and ad targeting to find candidates.

Read the full story on tearsheet.co

More in Marketing

How the MAHA movement influenced food and beverage brands in 2025

The MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow.

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

The company is turning its attention to the sell side, zeroing in on the ad tech firms that move inventory for publishers — the supply-side platforms.

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

When characters and mascots are allowed to live inside generative systems, they stop being event-based and start becoming environmental.