In a tight market for talent, banks are looking to ‘match’ candidates with talent profiles

For banks, finding new employees is becoming increasingly difficult, given the competition for talent with startups and large tech companies. From how they market themselves to the selection process itself, banks are going the extra mile to find the right people.

One way is to use behavioral profiling. Some banks, including Deutsche Bank and Citi, are using Koru, a platform that is part of a pre-screening process when a job candidate applies online. Instead of looking at personality traits, it targets what it calls “impact skills,” or behavioral traits linked to actions. These include grit, ownership, curiosity, polish, teamwork, rigor and impact.

Others like Wells Fargo and JPMorgan Chase are using digital marketing and ad targeting to find candidates.

Read the full story on tearsheet.co

More in Marketing

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.

Marketers put up guardrails as AI agents reshape programmatic buying

As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.

TikTok launches MCP server to let AI agents run campaigns

The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.