for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
This week’s Throwback Thursday takes us back to a time when Madison Avenue minted money glamorizing cigarettes, blowing smoke in the face of mounting medical research and targeting kids. Oh, there’s no shortage of sexism, either.
What a time to be alive: Fred Flintstone and Barney Rubble could share a Winston with your kids, and Lucille Ball told women that Phillip Morris cigarettes will make their husbands happy. York cigarettes apparently gave you mad flirting game, and collecting Raleigh cigarette coupons could get you a watch — and a transistor radio for your son. Three out of four doctors agree, nothing beats a smoke in your downtime — and women’s lib means ladies get their very own brand. So, smoke ’em if you got ’em.
More in Marketing
YouTube is turning audio into an ad product — SiriusXM is selling it
The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube’s “audio-first” inventory in the U.S.
Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war
As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.
NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada
The league is leveraging a successful TikTok operation to expand presence in Europe, recruit casual fans and pump up the value of its media rights.