This week’s Throwback Thursday takes us back to a time when Madison Avenue minted money glamorizing cigarettes, blowing smoke in the face of mounting medical research and targeting kids. Oh, there’s no shortage of sexism, either.
What a time to be alive: Fred Flintstone and Barney Rubble could share a Winston with your kids, and Lucille Ball told women that Phillip Morris cigarettes will make their husbands happy. York cigarettes apparently gave you mad flirting game, and collecting Raleigh cigarette coupons could get you a watch — and a transistor radio for your son. Three out of four doctors agree, nothing beats a smoke in your downtime — and women’s lib means ladies get their very own brand. So, smoke ’em if you got ’em.
More in Marketing
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.