Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
This week’s Throwback Thursday takes us back to a time when Madison Avenue minted money glamorizing cigarettes, blowing smoke in the face of mounting medical research and targeting kids. Oh, there’s no shortage of sexism, either.
What a time to be alive: Fred Flintstone and Barney Rubble could share a Winston with your kids, and Lucille Ball told women that Phillip Morris cigarettes will make their husbands happy. York cigarettes apparently gave you mad flirting game, and collecting Raleigh cigarette coupons could get you a watch — and a transistor radio for your son. Three out of four doctors agree, nothing beats a smoke in your downtime — and women’s lib means ladies get their very own brand. So, smoke ’em if you got ’em.
More in Marketing
In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.
Agencies find AI overuse is leading to brief bloat
Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.
After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media
The DoorDash-Instacart deal could accelerate commerce media consolidation, promising scale but risking higher prices and lock-in.