‘There’s already saturation’: Where does top model Gigi Hadid go from here?

Gigi Hadid is the model of the moment, literally. The 21-year-old was named the British Fashion Awards’ international model of the year on Monday and was chosen as Model.com’s top model last year. Hadid has graced the covers of 11 international Vogue issues (two were Teen Vogue), as well as Elle, Vanity Fair and W Magazine. In addition, she has collaborated with Tommy Hilfiger on a clothing line, partnered with Stuart Weitzman on a line of boots and fronted campaigns for Tom Ford, Maybelline and Versace, among others. And that’s not to mention the multiple top designer runways she’s walked. Oh, and she hosted this year’s American Music Awards.
Hadid seems to be ever-present in the spotlight thanks to social media, which has acted as a catalyst to building her personal brand. Please visit Glossy.co for the full story.
More in Marketing

How startup brands prep their supply chains for launches in Target and Walmart
How young brands handle the expensive operational costs that come with launching into thousands of Walmart or Target stores.

Digiday+ Research: How are marketers measuring success on the top social platforms?
Engagement, impressions and sales will be the top performance metrics marketers will be looking at on social media in 2025.

Why advertising industry professionals are considering becoming creators
The question of whether to become a creator now is common in advertising and marketing circles.