‘There’s already saturation’: Where does top model Gigi Hadid go from here?
Gigi Hadid is the model of the moment, literally. The 21-year-old was named the British Fashion Awards’ international model of the year on Monday and was chosen as Model.com’s top model last year. Hadid has graced the covers of 11 international Vogue issues (two were Teen Vogue), as well as Elle, Vanity Fair and W Magazine. In addition, she has collaborated with Tommy Hilfiger on a clothing line, partnered with Stuart Weitzman on a line of boots and fronted campaigns for Tom Ford, Maybelline and Versace, among others. And that’s not to mention the multiple top designer runways she’s walked. Oh, and she hosted this year’s American Music Awards.
Hadid seems to be ever-present in the spotlight thanks to social media, which has acted as a catalyst to building her personal brand. Please visit Glossy.co for the full story.
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In graphic detail: Gamers are warming up to in-game ads
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Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
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Lessons from marketers’ experience with generative AI
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SponsoredBrands are optimizing video production to drive user acquisition
Sponsored by QuickFrame by MNTN With brands increasingly investing in video ads on social media, marketers are enhancing their video production capabilities to unlock growth on Facebook and Instagram. Especially urgent in an uncertain economic climate, brands must minimize production costs while creating a high enough volume of social media videos to identify the creative […]
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WTF is a data clean room?
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Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
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