For all their talk of integration and simplicity, many brands are ridiculously complicated. Try figuring out what exactly Microsoft means by Windows 8.
That’s too bad because simplicity is something people want, according to strategic branding firm Siegel+Gale. Its “Global Brand Simplicity Index” survey of more than 6,000 people in seven countries across three continents reveals that simplicity matters when it comes to a brand’s perception, its success and its ability to be innovative.
For the simplicity rankings, brands were evaluated based on questions related to the simplicity/complexity of their products, services and communications in relation to industry peers.
According to the survey findings, 80 percent of consumers are more likely to recommend a brand because it provides simpler experiences and communications. The top simplest global brand, according to the findings, was Google, while, ironically but unsurprisingly, Google Plus ranked among the least simple. Groupon, Ryanair, Allianz and Europcar also ranked among the bottom 10. See the tables below for the top 10 simplest global brands. For the full list of rankings see the entire report here.
Q&A: Tim Armstrong on Web3, data and the ‘bundling’ of consumers
AOL's former chief — now the founder and CEO of Flowcode — discusses how the adoption of blockchain tech compares to earlier internet eras.
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
While Hulu does make social marketing plans for each show, the company keeps tabs on social sentiment -- i.e. what's working and what's not -- and adapts its social strategy accordingly.
Magna research: The do’s and don’ts of native and repurposed advertising on TikTok
Advertisers on TikTok need to follow a few best practices if they're going to succeed on the platform, such as always thinking vertically, and being comfortable with the creator's style they work with.
SponsoredWhat gaming habits reveal about media consumption
Jordan Shlacter, head of research, Activision Blizzard Media Entertainment choices have never been more abundant, and gaming has emerged as one of the biggest winners in the battle for audiences’ attention. While gaming’s exponential growth has been well documented — there are currently nearly 3 billion gamers worldwide spanning a diverse set of demographics, interests […]
Covid and the case for labor movements: The Return podcast, episode 3
In the third episode of Digiday podcast The Return, Fitzco sees its first positive case of Covid-19. While the team is disappointed, there are no active plans of turning back the clock to pandemic lockdown.
How contraceptive brands are increasing online advertising since SCOTUS overturned Roe v. Wade
Contraceptive brands such as Plan B, Favor and Phexxi have in some cases doubled or even quadrupled their online advertising to reach consumers.