Agencies love awards, but winning them can be hard work. It requires getting clients to sign off on edgy, exciting work. It means finding a Brit, South African or Australian to do the voiceover for your slick awards-entry video. It sometimes requires dealing with the politics on awards juries. And often there’s no guarantee of success.
Now there’s a better, more automated way to get all the awards you need. Canadian agency Rethink decided to skip the hard part of actually making award winning work, and just produced its own awards using a 3D printer instead. So far it has 811 gold Lions awards, 194 silver One Show pencils, and the Loerie Award for South African agency of the year.
“You don’t have to rely on creative ideas, complex production, or parody videos to get awards,” the parody video it created notes. “You can just print them.”
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‘Its inevitable’: Domino’s hungers for attention and context
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Why Cars.com is driving away from performance marketing and toward influencers
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Why Unity Technologies is leaning into AI as economic headwinds pick up
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content
Audiences craving more are now being treated to captivating longer-form narratives. It’s the addictive nature of those quick hits that has fueled this transformation.
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How gamers’ engagement with short-form video is changing
To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video consumption preferences.
