Agencies love awards, but winning them can be hard work. It requires getting clients to sign off on edgy, exciting work. It means finding a Brit, South African or Australian to do the voiceover for your slick awards-entry video. It sometimes requires dealing with the politics on awards juries. And often there’s no guarantee of success.
Now there’s a better, more automated way to get all the awards you need. Canadian agency Rethink decided to skip the hard part of actually making award winning work, and just produced its own awards using a 3D printer instead. So far it has 811 gold Lions awards, 194 silver One Show pencils, and the Loerie Award for South African agency of the year.
“You don’t have to rely on creative ideas, complex production, or parody videos to get awards,” the parody video it created notes. “You can just print them.”
More in Marketing
Meta’s Threads expected to have ads this year
The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch.
Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
Mobile esports activity has been picking up gradually since 2021, but 2024 could be one of the most lucrative years yet for the esports teams and players participating in popular mobile games such as “PUBG Mobile” and “Mobile Legends: Bang Bang” (MLBB).
Q1 ad rundown: there’s cautious optimism amid impending changes
The outlook for the rest of the year is a tale of two realities.