One April morning, in 2010, when I was running my communications consultancy, I was pitching a tech startup’s executive. Through its investors, it had decided to buy another company, one that would supposedly provide a significant growth strategy. Midway through the pitch the executive told me that instead of focusing on a clear communications strategy, we would need to be very aggressive in our media relations to build buzz around the company — it didn’t matter that they had few users or that their technology kept overpromising and under delivering. The real goal: Show investors the startup was talked about and had that elusive momentum that tech companies seek.
Is the collapse of big tech’s culture overblown? Some experts think so
Some workplace experts aren’t so sure that the cushy culture that has come to define tech is coming to an end anytime soon.
‘Fear of saying the wrong thing is eating us alive’: Confessions of an Iranian-American advertiser on the industry’s silence on Iranian women’s rights
As Iran's feminist movement builds, one Iranian-American advertising executive questions American advertiser's silence.
Brands need to account for ‘psychological pain’ shoppers feel this holiday season, Horizon Media says
Although it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there remains a good amount of uncertainty among the general population about how much they want to or plan to spend.
SponsoredWhy cookie deprecation is deflating performance and inflating costs for advertisers
With the full deprecation of third-party cookies on the horizon, advertisers and publishers are navigating a challenging and quickly evolving landscape. The sunset of the third-party cookie continues as usage and lifetimes fall. Their deprecation is preventing brands from effectively measuring the effectiveness of media campaigns in real-time at highly granular levels. As the industry […]
Why American Express invests in TikTok ahead of Small Business Saturday
As the #ShopSmall community grows on TikTok, American Express is hoping to tap into it.
How a Minecraft influencer is bringing advertisers to the platform
TubNet's primary challenge in integrating its brand partners was to do so without breaking the end user license agreement (EULA) of Minecraft developer Mojang, whose strict guidelines restrict the presence of brand logos directly inside the game.