Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, the fedoras — all of it lands in roughly the same place. We made a map. It’s judgmental. So, frankly, is the Croisette.

More in Marketing
Cannes Briefing: The Cannes confessional
Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.