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The definitive Digiday guide to what’s in and out at Cannes 2023

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.

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Future of Marketing Briefing: The public ad tech era is over

Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.

By the numbers: Wall Street’s tough assessment of ad tech

Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?

CMOs are struggling to link AI visibility with sales

Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.