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The definitive Digiday guide to what’s in and out at Cannes 2023

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.

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The definitive Digiday guide to what’s in and out in the creator economy

Here’s how the creator economy has shifted so far in the last 12 months.

Canada’s Knix puts down roots in the U.S. with a new permanent store and fulfillment center

Knix’s new store is part of a larger investment in physical retail — and the U.S. market — for the DTC brand, which launched in 2013.

Why generative AI can’t seem to help marketers build their brands

Marketers say AI tools still struggle with brand campaigns, where longer feedback loops and vague metrics make it harder to optimize beyond the bottom of the funnel.