The definitive Digiday guide to what’s in and out at Cannes 2023

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.

More in Marketing

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.

2025 was rough for Target. It could also be the year when its turnaround began

Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.

How brands shifted marketing and media strategies through year of tariffs

Marketers share how they navigated the maze of tariffs and regulatory changes this year.