Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.
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Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.