The definitive Digiday guide to what’s in and out at Cannes 2023

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.

More in Marketing

Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative

While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.

Nike versus Adidas: who’s winning the World Cup’s brand head to head?

Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.

Cannes Briefing: Creativity is moving beyond the agency model

For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.