Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

The definitive Digiday guide to what’s in and out at Cannes 2023

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.

More in Marketing

Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities

Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.

Agencies find AI overuse is leading to brief bloat

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.