The definitive Digiday guide to what’s in and out at Cannes 2023

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.

https://digiday.com/?p=507935

More in Marketing

While client climate commitments waver, some media agencies are doubling down

Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate.

‘Gag orders all around’: Confessions of a comms professional on DEI backlash

DEI backlash puts ‘gag order’ on communication professional clients.

Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails

The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a way to break through.