Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.
Trending in Brands in Culture
Most Read
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
June 12, 2026
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
June 12, 2026
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
June 11, 2026
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.