Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.

More in Marketing
Lifestyle brand Stanley uses AI behind the scenes — but execs claim it won’t touch ad creative
July 23, 2026
Not every brand is racing to let AI anywhere near its ads. Stanley draws the line there on purpose.
TikTok’s Kat Marquez unpacks NBA and WNBA creator deal
July 23, 2026
TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.
As athletes embrace owned media properties, they’re pushing for more involved brand deals
July 23, 2026
The NBA player’s union is pushing for stars to have a bigger say in brand deals. It highlights a larger shift in sports and creator marketing.