Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Brace yourselves for a list of what’s momentarily in vogue and what’s desperately clinging to its last gasp of relevance. Let the cynicism commence as we navigate through the ever-fleeting currents of the advertising world.
Trending in Brands in Culture
Most Read
More in Marketing
‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty
March 27, 2026
War in the Middle East is a problem for advertising’s dealmakers. Just not yet.
In graphic detail: The numbers making the case for what holdcos could be
March 27, 2026
What the data says about the CMO-agency relationship — and none of it is comfortable.
TikTok rebrands its advertiser pitch around full-funnel ambition
March 26, 2026
The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.