Many brands think of themselves as permanent. In fact, the lives of great brands can be quite fleeting, particularly if they don’t fully embrace digital media.
Circuit City, Kodak and Blockbuster all appeared very robust as recently as the 1990s. But now lead a zombie-like existence, not quite dead but not quite alive either, according to Peter Horan, president of Answers Media Group and former About.com CEO.
“I really love disaster movies,” Horan said. “I love ‘Independence Day.’ I watch it every time it is on TV. I tear up at the end of ‘Armageddon,’ when Bruce Willis put Ben Affleck into the chute to go back up into the space ship. The core premise of a good disaster movie is that you wake up every morning going on with your regular life: getting your car washed, buying groceries. And unbeknownst to you, this big-ass meteor is flying through space and is about to blow the earth into a hundred million pieces. And that is in fact, what business in the United States has been like for the last 20 years.”
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Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter.
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Why advertisers are still making space for experimental budgets even with economic uncertainty
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SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
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Marketers move beyond the basics of ChatGPT with new tools
Companies are setting their sights past OpenAI's free version and integrating their own data sets for new ads, bots and idea generators.
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How the recession could impact brands’ metaverse spending
Digiday reached out to four experts to figure out how brands’ spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways.
