Many brands think of themselves as permanent. In fact, the lives of great brands can be quite fleeting, particularly if they don’t fully embrace digital media.
Circuit City, Kodak and Blockbuster all appeared very robust as recently as the 1990s. But now lead a zombie-like existence, not quite dead but not quite alive either, according to Peter Horan, president of Answers Media Group and former About.com CEO.
“I really love disaster movies,” Horan said. “I love ‘Independence Day.’ I watch it every time it is on TV. I tear up at the end of ‘Armageddon,’ when Bruce Willis put Ben Affleck into the chute to go back up into the space ship. The core premise of a good disaster movie is that you wake up every morning going on with your regular life: getting your car washed, buying groceries. And unbeknownst to you, this big-ass meteor is flying through space and is about to blow the earth into a hundred million pieces. And that is in fact, what business in the United States has been like for the last 20 years.”
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How brand, agency executives see AI being applied to programmatic advertising
Execs from Digitas, HP, OMD and elsewhere see AI helping to streamline workflows and create content for programmatic ads.
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How influencer agency Billion Dollar Boy is using AI to change discovery in that space
Billion Dollar Boy is using artificial intelligence to boost the creator economy – in particular to improve the search and discovery of influencers.
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Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale
Credit bureau Experian linked with such talks but intense competition proves a hindrance.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Bic puts its ‘largest investment’ in over 5 years to pitching its new razor with influencers like Ariana Madix
Aside from a 30-second spot that appeared during the season finale of Vanderpump Rules, Bic has stopped spending on linear TV.
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‘Its inevitable’: Domino’s hungers for attention and context
Attention-based buying is turning into a legendary tale of patient and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s being one of them.
