Many brands think of themselves as permanent. In fact, the lives of great brands can be quite fleeting, particularly if they don’t fully embrace digital media.
Circuit City, Kodak and Blockbuster all appeared very robust as recently as the 1990s. But now lead a zombie-like existence, not quite dead but not quite alive either, according to Peter Horan, president of Answers Media Group and former About.com CEO.
“I really love disaster movies,” Horan said. “I love ‘Independence Day.’ I watch it every time it is on TV. I tear up at the end of ‘Armageddon,’ when Bruce Willis put Ben Affleck into the chute to go back up into the space ship. The core premise of a good disaster movie is that you wake up every morning going on with your regular life: getting your car washed, buying groceries. And unbeknownst to you, this big-ass meteor is flying through space and is about to blow the earth into a hundred million pieces. And that is in fact, what business in the United States has been like for the last 20 years.”
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Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
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SponsoredWhy online search is foundational for a post-cookies environment
Derick Jaros, head of industry, commerce, Yext If there’s one definite thing about the past two years, it’s that consumer behavior changed significantly throughout the pandemic. From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to […]
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Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal.
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The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.
