The 5 Stereotypical CMOs
Chief marketing officers guide the advertising, brand management and market research for a company. They set the marketing tone within an organization, which could make or break a brand.
All CMOs are different. However, when Digiday spoke to 10 marketing executives to find the archetypes of the modern CMO, several character types emerged from these interviews. Which type do you work for?
This man — and it’s always a man — is stuck in his ways. Sure, he knows about the Internet, but a few years ago, he was still having his assistant print out his email. For The Dinosaur CMO, not much has changed. He makes a few attempts to appear hip, only to expose how out of touch he is. That’s why he talks about “the dot-com” and the “eMarketing division.” Twitter to him is a place where people talk about what they had for lunch. Don’t be the Dinosaur CMO.
This CMO has his own PR guy and is highly quotable. He’s the one having his assistant call all the trade pubs to book him speaking gigs. He seeks the limelight at every opportunity. Decisions are made based on the PR value instead of marketing effectiveness, and he never gives credit when credit is due.
Think Mark Zuckerberg. This CMO is digitally savvy. He’s always got the latest tech gadget and is overly active on every social network except LinkedIn. He discounts opinions from anyone over the age of 40. He doesn’t own a tie and wears colored socks. On a CMO-only panel, he’s usually the only one wearing sneakers.
The Politician is overly diplomatic and never actually answers questions. Sometimes, this CMO flat out lies. It’s obvious his speaking gigs are scripted, but he does have the gift of gab and can talk his way out of any situation. His background is in PR.
The Stay-Out-Of-Home Mom
It’s the Sanberg effect. This type-A female is an Ivy Leaguer and an overachiever. She’s constantly fighting for respectability even though she’s already earned it. She breastfeeds her newborn in the office and never lets anyone work from home. Yahoo’s Marissa Mayer is her idol.
Image via Shutterstock
‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy
An inside view of how privacy changes are having big consequences throughout advertising.
Why companies are using virtual concerts to introduce their users to the metaverse
Music is a spectacle, but it’s also a deeply social experience, a pairing of traits that experts believe make virtual concerts a perfect fit for companies looking to showcase the metaverse to skeptical users.
Member ExclusiveMarketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech
This week, GARM and the ANA announced they are working with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses.
SponsoredHow retailers can be ready for holiday shoppers this year
Suchi Sastri, managing director and partner, Boston Consulting Group As the holiday season approaches and the pandemic continues to evolve, retailers want to know what to expect. Will e-commerce continue to grow at the rate it did last year? How big of a role will in-store shopping play in holiday shopping? While it’s still early, […]
As non-endemic brands eye the gaming space, a lack of industry standards is delaying their arrival
The caution with which some brands still approach the gaming industry -- and the need for better industry standards to help brands feel more informed -- were recurring themes at last week’s Digiday Gaming Advertising Forum.
Cheat Sheet: How Apple’s ATT is giving it more influence over ad dollars
The signs that Apple is building an ads business is there — here is what we actually know.