Jargon is a virus that has infected the media and marketing industries. From the thicket of techno-babble that dominates ad tech to the marketing gobbledygook spread all over everything, nonsense words have crawled into every corner of our conversations. But all of that lingo seems downright transparent compared to some of the millennial slang being thrown around by publishers and marketers these days in an effort to appeal to that demographic. Here, from the latest issue of Pulse magazine, is our attempt to decode some of it. Get your annual subscription here.
Click image to enlarge
More in Marketing
Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
It’s unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D’Amelio and Ariana Greenblatt go from social media to the big screen.
How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
Clean It, the result of a collaboration between HOMA and TikTok, is the latest example of the TikTok’s intentional bid to court game publishers onto its platform.
The definitive Digiday guide to what’s in and out for advertising in 2025
Another year, another remarkable give and take for the advertising industry.