It’s lit: The definitive Digiday guide to millennial terms

Pulse3-inArticle

Jargon is a virus that has infected the media and marketing industries. From the thicket of techno-babble that dominates ad tech to the marketing gobbledygook spread all over everything, nonsense words have crawled into every corner of our conversations. But all of that lingo seems downright transparent compared to some of the millennial slang being thrown around by publishers and marketers these days in an effort to appeal to that demographic. Here, from the latest issue of Pulse magazine, is our attempt to decode some of it. Get your annual subscription here.

Click image to enlarge

pulse3-millennialglossary-v2

More in Marketing

‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars

For now, LLMs are being used as accelerants, not decision makers. They compress workflows. They do not spend the ad dollars

Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone

Walmart and Google have announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini.

The case for and against influencer-led Super Bowl ads

Inside the Super Bowl ad debate: Celebrities offer mass appeal, but creators provide better engagement.