This article is from Pulse, Digiday’s quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com.

When Philip Ward, Ravi deRossi and Justin Shapiro opened their specialty tequila bar Mayahuel in New York’s East Village in 2009, tequila was the ugly step-sibling to whiskey and bourbon. Synonymous with margaritas at best and hangover-inducing shots at worst, the spirit was far removed from the craft cocktail renaissance that was just beginning to take off.

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