Target is facing backlash for a fashionable faux-pas over a sweater that some on social media are saying makes fun of a serious mental illness condition.
Here’s the sweater (and tweet) in question that launched the firestorm:
— Allison Raskin (@AllisonRaskin) November 9, 2015
Uh oh! That’s not putting people into the cherry Christmas spirit because it’s trivializing people who suffer from obsessive compulsive disorder, which affects more than 3.3 million people in the U.S. The sweater prompted an outcry of people who said they were disgusted or joked that they were surprised that Target doesn’t sell a “North-Polar Depression” sweater, among other comments:
— mana (@ManaSmith86) November 9, 2015
Today at Target I saw a sweater that said “OCD Obsessive Christmas Disorder”…why is trivializing a mental disorder so widely accepted? — reverse harlot (@basicposibitch) November 8, 2015
Still, there’s a vocal group from the opposite side that’s telling them to lighten up and it’s only a joke:
Let’s not get super offended by the target #OCD sweater. I have actual OCD. OCD is not a joke, but it’s just a sweater. Calm down ppl.
— Maya McNeal (@mayamaya_papaya) November 11, 2015
— Not Not Austin Mayse (@AustinMayse) November 10, 2015
Target is holding firm, saying in a statement that it “apologizes for any discomfort” it causes but will continue to sell the sweater. Even on Twitter, Target’s guest services account is telling angry shoppers that it will pass along their concerns to the retailer’s merchandising team:
‘Tis the season for outrage, fa la la.