We live in age of wonders: the taco emoji has arrived

Your emoji keyboard is about to become a whole lot tastier.

The emoji overlords at the Unicode Consortium released today a new batch of the pictorial symbols to developers, including popcorn, a cheese wedge and — most importantly — the taco.

That doesn’t mean these new emoji will land on iOS and Android immediately since those companies maintain their own set of emoji. But it’s a good sign the symbols will be included in a future update. The previous update, Unicode 7.0, included racially diverse faces, which took almost a year before they appeared on Apple devices.

The inclusion of the taco emoji is a victory for Taco Bell. The digitally attuned brand has been campaigning hard since last November with a Change.org petition, which racked up 33,000 signatures. The fast-food company also raffled off chic “Taco Emoji” shirts on its Twitter account.

Needless to say, Taco Bell was excited about the news:

As was the internet:

With results like that, it’s only a matter of time that another brand — say, Doritos — petitions for their own emoji.

https://digiday.com/?p=122219

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