Taco Bell’s World Series stunt: Free breakfast, indigestion for everyone

Nothing excites people more than the promise of a free hot breakfast.

Taco Bell promised everyone a free A.M. Crunchwrap if a player successfully stole a base during last night’s Game 1 of the World Series. Thanks to Kansas City Royals outfielder Lorenzo Cain — who stole second during the sixth inning — the world is due its breakfast wrap.

Mark your calendars: Next Thursday (Nov. 5) from 7 a.m. until 11 a.m., Taco Bell is making good on its “Steal a Base, Steal a Breakfast” gimmick at all of its 6,300 restaurants. We can’t unhinge the jaws of our garbage mouths fast enough.

While it’s the fourth time Taco Bell has done the program in the last 8 years, it’s the first time it’s been used to promote the fairly new breakfast item, according to a release. ESPN’s Darren Rovell notes that Taco Bell hasn’t taken out insurance because “redemption rates are low enough.”

Taco Bell, which enjoys buzzy promotion as much as a Cheesy Gordita loves a Crunch, garnered 17,500 tweets for the stunt, according to data from Amobee Brand Intelligence, making it the most talked about brand during the baseball game. (Take note, Snickers.)

Here are some of the most excitable tweets:

Even Cain is thrilled about it:

Your move, Qdoba.

https://digiday.com/?p=143325

More in Marketing

Manchester City uses Fortnite to expand its global audience

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024

In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing

The challenger bank is prioritizing YouTube creators in bid to reach consumers.