for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Taco Bell’s World Series stunt: Free breakfast, indigestion for everyone
Nothing excites people more than the promise of a free hot breakfast.
Taco Bell promised everyone a free A.M. Crunchwrap if a player successfully stole a base during last night’s Game 1 of the World Series. Thanks to Kansas City Royals outfielder Lorenzo Cain — who stole second during the sixth inning — the world is due its breakfast wrap.
Mark your calendars: Next Thursday (Nov. 5) from 7 a.m. until 11 a.m., Taco Bell is making good on its “Steal a Base, Steal a Breakfast” gimmick at all of its 6,300 restaurants. We can’t unhinge the jaws of our garbage mouths fast enough.
While it’s the fourth time Taco Bell has done the program in the last 8 years, it’s the first time it’s been used to promote the fairly new breakfast item, according to a release. ESPN’s Darren Rovell notes that Taco Bell hasn’t taken out insurance because “redemption rates are low enough.”
Taco Bell, which enjoys buzzy promotion as much as a Cheesy Gordita loves a Crunch, garnered 17,500 tweets for the stunt, according to data from Amobee Brand Intelligence, making it the most talked about brand during the baseball game. (Take note, Snickers.)
Here are some of the most excitable tweets:
A reward for watching the longest Game 1 ever? Free @tacobell breakfast on Nov. 5! https://t.co/AFoiIun5NT pic.twitter.com/JFPp52Vbg8
— Royals (@Royals) October 28, 2015
Good morning @Mets fans! Time to start lining up for those free Taco Bell hunchbacks! — Jimmy Kimmel (@jimmykimmel) October 28, 2015
McDonald’s breakfast is now all day and Taco Bell is just giving out A.M. Crunchwraps and I don’t recognize the America I grew up in anymore
— Josh Greenman (@joshgreenman) October 28, 2015
Lorenzo Cain stole base last night.. Sooooo I’m stealing breakfast at taco bell — Juan Hernandez (@Juanonee_1) October 28, 2015
Even Cain is thrilled about it:
Lorenzo Cain, after 5 hours of baseball and a crucial stolen base: “I need my Taco Bell before bed. Who wants Taco Bell? It’s on me.”
— Gabe Lacques (@GabeLacques) October 28, 2015
Your move, Qdoba.
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