Taco Bell’s World Series stunt: Free breakfast, indigestion for everyone

Mark your calendars: Next Thursday (Nov. 5) from 7 a.m. until 11 a.m., Taco Bell is making good on its “Steal a Base, Steal a Breakfast” gimmick at all of its 6,300 restaurants. We can’t unhinge the jaws of our garbage mouths fast enough.

While it’s the fourth time Taco Bell has done the program in the last 8 years, it’s the first time it’s been used to promote the fairly new breakfast item, according to a release. ESPN’s Darren Rovell notes that Taco Bell hasn’t taken out insurance because “redemption rates are low enough.”

Taco Bell, which enjoys buzzy promotion as much as a Cheesy Gordita loves a Crunch, garnered 17,500 tweets for the stunt, according to data from Amobee Brand Intelligence, making it the most talked about brand during the baseball game. (Take note, Snickers.)

Here are some of the most excitable tweets:

A reward for watching the longest Game 1 ever? Free @tacobell breakfast on Nov. 5! https://t.co/AFoiIun5NT pic.twitter.com/JFPp52Vbg8

— Royals (@Royals) October 28, 2015

Good morning @Mets fans! Time to start lining up for those free Taco Bell hunchbacks! — Jimmy Kimmel (@jimmykimmel) October 28, 2015

McDonald’s breakfast is now all day and Taco Bell is just giving out A.M. Crunchwraps and I don’t recognize the America I grew up in anymore

— Josh Greenman (@joshgreenman) October 28, 2015

Lorenzo Cain stole base last night.. Sooooo I’m stealing breakfast at taco bell — Juan Hernandez (@Juanonee_1) October 28, 2015

Even Cain is thrilled about it:

Lorenzo Cain, after 5 hours of baseball and a crucial stolen base: “I need my Taco Bell before bed. Who wants Taco Bell? It’s on me.”

— Gabe Lacques (@GabeLacques) October 28, 2015

Your move, Qdoba.