The definitive Digiday guide to what’s in and what’s out at SXSW this year
It’s that time of the year. Startups, brands and ad agencies will all make the pilgrimage to Austin in order to pay homage to the power of technology — and to eat brisket and guzzle Lone Stars.
SXSW has become the conference people love to hate. It is crowded, overhyped, filled with the same people you see in New York City and San Francisco and so 2012, yet it keeps chugging along, seemingly bigger each year than the last. And yet SXSW morphs each year. As a service to readers, Digiday has tapped into over a decade of collective experience in attending SXSW in order to determine once and for all what’s in and what’s most definitely out at SXSW this year.
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Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet.
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As its future hangs in the balance, TikTok tries to keep advertisers on its side
The whole idea that TikTok is really spyware is nothing more than a myth, according to the app. And it wants marketers to know it.
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With podcast advertising maturing, more mainstream brands want in on growth
Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say.
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SponsoredHow advertisers are fostering more effective publisher partnerships
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network An everyday conversation between publishers and advertisers goes like this: The publisher invites the advertiser to a meal to talk about their business, attempts to delve into specifics on what the media buyer is looking to achieve, their audience breakdown and how […]
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How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
Since its formation in October 2020, creator ownership has been a core part of One True King’s DNA. The group is constantly adding new talent to its list of creator–owners, fueling a rapid rise and accolades such as “Best Content Organization” at last year’s Streamer Awards.
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When it comes to TikTok, some marketers proceed with caution
For some marketers, the bloom is coming off TikTok.
