The definitive Digiday guide to what’s in and what’s out at SXSW this year
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
It’s that time of the year. Startups, brands and ad agencies will all make the pilgrimage to Austin in order to pay homage to the power of technology — and to eat brisket and guzzle Lone Stars.
SXSW has become the conference people love to hate. It is crowded, overhyped, filled with the same people you see in New York City and San Francisco and so 2012, yet it keeps chugging along, seemingly bigger each year than the last. And yet SXSW morphs each year. As a service to readers, Digiday has tapped into over a decade of collective experience in attending SXSW in order to determine once and for all what’s in and what’s most definitely out at SXSW this year.
More in Marketing
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Synthetic data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.