The definitive Digiday guide to what’s in and what’s out at SXSW this year
It’s that time of the year. Startups, brands and ad agencies will all make the pilgrimage to Austin in order to pay homage to the power of technology — and to eat brisket and guzzle Lone Stars.
SXSW has become the conference people love to hate. It is crowded, overhyped, filled with the same people you see in New York City and San Francisco and so 2012, yet it keeps chugging along, seemingly bigger each year than the last. And yet SXSW morphs each year. As a service to readers, Digiday has tapped into over a decade of collective experience in attending SXSW in order to determine once and for all what’s in and what’s most definitely out at SXSW this year.
Travel marketers turn to ‘inspiration’ to stay top of mind
The point of the light marketing tactics, of course, are to inspire people to book through that travel brand or travel to that destination in the future whenever they are ready to travel again.
Facing a fundraising squeeze, charities turn to TV ads
Nonprofits face an unprecedented challenge: Donations are down, but their services are needed more than ever. Some organizations have been able to take advantage of relatively cheap TV ad rates to get their message out there.
‘Every state is different’: Inside Pepsi’s regional approach to increasing its advertising
Now that states like Texas and Georgia are lifting the stay at home order, the company is starting to spend more on advertising in those areas
SponsoredInterview: A media company weighs in on the power of automated publishing tools and cooperative thinking
In a new interview, an owner of seven media brands weighs in on the best strategies and toughest challenges around integrating automation and technology into publishers' workflows.
Miller High Life is starting to advertise again
The return to advertising was motivated by an increased interest in Miller High Life as well as a creative idea from adam&eveNYC and directed by Errol Morris that spoke to the time.
Member ExclusiveHow Anheuser-Busch adapted its ad messaging
DraftLine, Anheuser Busch InBev's in-house agency, has never been busier. This is because the role of the in-house agency has never been more crucial.