Looks like sugar brand In the Raw has a raunchy sense of humor.
The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.
The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.
Images via In The Raw
More in Marketing
The Rundown: Average CMO tenure has shrunk by over a third in 16 years
Client-side turnover is increasing, according to a survey of 13,000 U.S. marketing professionals, and marketers are spending less time in post.
Behind Hoka’s bid to own the NYC marathon’s run-up period
Hoka’s been targeting runners training for the New York City marathon with the aim of creating more shoe evangelists.
Ad Tech Briefing: AI is changing programmatic buying faster than who controls it
As more decisions become automated, the value of a control depends on whether publishers can see its effects.