Sugar Brand Goes X-Rated

Looks like sugar brand In the Raw has a raunchy sense of humor.

The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.

The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw

More in Marketing

How GameStop went from struggling retailer to eBay bidder

It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.

OpenAI makes it easier to run shopping ads in ChatGPT

OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.

Marketers strain to juggle media budgets, AI and high expectations from CEOs

A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.