Looks like sugar brand In the Raw has a raunchy sense of humor.
The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.
The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.
Images via In The Raw
More in Marketing
Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up
Heineken getting in on the summer soccer hype by launching a limited-edition soccer-themed 12-pack and 24-pack offerings across the U.S.
Marketers put up guardrails as AI agents reshape programmatic buying
As AI agents enter programmatic advertising, marketers are adding guardrails to maintain oversight, transparency and control.
TikTok launches MCP server to let AI agents run campaigns
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.