10 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Sugar Brand Goes X-Rated

Looks like sugar brand In the Raw has a raunchy sense of humor.

The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.

The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw

More in Marketing

After early success, the NFL plans more creator-led broadcasts

After tapping four creators to host alternative broadcasts on YouTube of this season’s opening game, the league is already figuring out who’s next,

The header image shows a computer with the words "Gift Guide" on the screen.

How AI is reinventing the holiday gift guide

Beyond driving immediate sales, brands this year are angling to get into gift guides to help them with SEO and GEO.

In Graphic Detail: The rise of micro dramas that are attracting big ad dollars

Micro dramas are attracting attention, so Digiday has charted the format’s revenue forecasts and viewership, to understand how we got here.