Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Looks like sugar brand In the Raw has a raunchy sense of humor.
The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.
The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw
More in Marketing
LinkedIn brings its B2B ad targeting to U.K. connected TVs
Long gone are the days when LinkedIn was just a job-searching site.
Why brands like Anthropologie are commissioning creator-created shows instead of posts
Brands go from booking creators to green-lighting shows.
Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.