Join us on July 30 in NYC for a breakfast & panel
Looks like sugar brand In the Raw has a raunchy sense of humor.
The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.
The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw
More in Marketing
Brands won this season of ‘Love Island USA’
Brands are eagrs to find their way into shows like Love Island USA and events that have become appointment viewing.
Reddit questions if AI data deals could hurt its ad business
Reddit’s ad business is built on the value of its community conversations. Now the company is debating whether selling those same conversations to AI companies could undermine that advantage.
Digital video ad spending is booming – trust in premium inventory isn’t.
Digital video ad spend continues to climb, but buyers say bigger budgets bring tougher questions about inventory quality, supply chain transparency.