Digiday Publishing Summit

Connect with execs from Axios, The New York Times, Paramount and more.

VIEW PASSES

Sugar Brand Goes X-Rated

Looks like sugar brand In the Raw has a raunchy sense of humor.

The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.

The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw

More in Marketing

To manage 300,000 creators, Unilever automates everything but the relationship

Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.

Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?

With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.

Platforms’ AI dilemma: scale without sameness

Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.