Looks like sugar brand In the Raw has a raunchy sense of humor.
The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.
The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw
More in Marketing
‘A multi-model world’: Microsoft’s CEO says the future of AI is orchestration, not one single model
Microsoft’s CEO just handed ad execs a survival guide for the agentic era.
OpenAI is hiring engineers, not ad sellers, first to build its ad business
OpenAI is focused on constructing the machine before worrying about selling what comes out of it.
A step toward compliance: the creator economy addresses disclosure and liability risks
The Institute for Responsible Influence will offer a creator certification program to standardize disclosures and increase creator accountability.