Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Sugar Brand Goes X-Rated

Looks like sugar brand In the Raw has a raunchy sense of humor.

The all-natural sugar brand has recently launched a funny campaign of fake Craigslist personals that direct people to “HOT IN THE RAW ACTION DOT COM,” where sugar lovers can be tantalized by pixelated naughty images of desserts.

The campaign also includes an “Au Natural” Facebook app that lets people create their own censored sexy food images. You can also see other people’s naughty food pics on the Facebook app image gallery.

Images via In The Raw

More in Marketing

Inside toy brand Sticki Rolls’ YouTube strategy to win over Gen Alpha

Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.

Walmart gets close to $3 billion in tariff refunds

Tariff refunds continue to bolster big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.

Discord adds lower funnel with outcomes push

Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.