Social media has become something of a double-edged sword for streetwear enthusiasts: Living in an Instagram era means those secretive drops are now somewhat less elusive. But the mainstreaming of a once-underground culture has led to a shorter half-life for many of the hottest looks.
“There will always be an underground or next wave of things,” said Tim Nolan, executive creative director at Huge and former writer for Hypebeast, said. But, he added, social media has shifted the way that information is made available. “If you saw someone wearing a Supreme hat a few years ago, you would know, ‘That cat is thinking the same thing as me.’ The difference is that trend explodes now and has a shorter shelf life.”
To read the rest of this article, head to Glossy.co
More in Marketing
As Pinterest improves ad platform, advertisers continue to increase spend
While ad spend on Pinterest might be low, momentum among buyers is building.
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
Faced with shifting user habits, some agencies and clients are adapting their approaches to paid search a year after Google launched AI Overviews.
AI is scaling in advertising – outcome-based pay isn’t
AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice.