Connect with execs from Axios, The New York Times, Paramount and more.
Social media has become something of a double-edged sword for streetwear enthusiasts: Living in an Instagram era means those secretive drops are now somewhat less elusive. But the mainstreaming of a once-underground culture has led to a shorter half-life for many of the hottest looks.
“There will always be an underground or next wave of things,” said Tim Nolan, executive creative director at Huge and former writer for Hypebeast, said. But, he added, social media has shifted the way that information is made available. “If you saw someone wearing a Supreme hat a few years ago, you would know, ‘That cat is thinking the same thing as me.’ The difference is that trend explodes now and has a shorter shelf life.”
To read the rest of this article, head to Glossy.co
More in Marketing
D+ Research: Marketers hesitate to adopt AI for influencer and CTV marketing
Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing.
OpenAI set to expand ads to France, Germany and Ireland
The ads solutions vacancies in those markets signify that OpenAI will have achieved a presence in every major global advertising region within less than a year.
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.