Facebook is #StraightOutta LOLs: “Haha” is the official language of laughter.
This week, Facebook released a deeply scientific study that found that writing “haha” is the most popular way that its users signify they find something funny. “Sesame Street” is moving to HBO, which primed the pump for a round of #TrueDetectiveSeason3 jokes and Kim Kardashian was lashed by the FDA for a tacky sponsorship deal gone wrong on her Instagram feed, even after explicitly telling the world that the account is off limits to brands.
Twitter lifted the restraints of 140 characters in direct messages and Dr. Dre surgically implanted an infectious meme that went viral online. Tinder had a meltdown on Twitter over a Vanity Fair article while Mic bragged about getting an interview with President Obama.
A look of what’s in and what’s out for the week ending of August 14 — summed up in one chart.
Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
While it may be too soon to count out Snapchat's ads business entirely, rewiring it into something more appealing to advertisers won't be easy — especially when so many marketers aren't advertising much there in the first place.
Brands extend inclusive marketing efforts beyond Black History Month
As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Digiday+ Research: Agencies see different paths for online, offline ad spend this year
Agencies expect a big jump in online ad spend this year — but the same isn't true for offline ad spend.
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought.