Internet, meet your new inescapable meme.
As a way to promote the upcoming biographical movie about N.W.A., called “Straight Outta Compton,” advertising firm North Kingdom, together with Beats by Dre, created a template that lets users replace the California city with a city of their choosing and a background picture.
From there, the picture can be easily uploaded to Facebook or Twitter creating an infectious viral meme that slyly serves as a promotional tool. The meme has also infiltrated Instagram, but the sharing process is less seamless since they have to take a screenshot then upload it to the photo-sharing app.
The template, which mimics a Snapchat sponsored filter, is also adorned with a Beats by Dre logo as Dr. Dre is a producer on the film releasing Friday. While it works both on mobile and desktop, emojis sadly aren’t compatible.
Since its inception last week, the #StraightOutta hashtag exploded with 7,000 tweets over the weekend. It blew up on Instagram, with 141,000 total pictures with the hashtag with most of them using the template.
Some used the meme seriously while others made it into a joke. Let’s review who used it, starting with celebrities:
The #StraightOutta hashtag is killin me.
A photo posted by Questlove Gomez (@questlove) on
Even the boss is about it. S/O to @Oprah. #StraightOutta pic.twitter.com/MsgRmEh6j1
— Beats By Dre (@beatsbydre) August 10, 2015
#StraightOutta BROOKLYN!! @beatsbydre https://t.co/HOYDLNVFgh pic.twitter.com/eMD8hN8GD6
— Lil’ Kim (@LilKim) August 8, 2015
Obviously brands couldn’t resist:
Cruisin down the street, with my Slim 4 #StraightOutta pic.twitter.com/rwdim4dbky
— Jimmy John’s (@jimmyjohns) August 7, 2015
Hedgehog Life. #StraightOutta pic.twitter.com/wlrGsQREE0
— Sonic the Hedgehog (@sonic_hedgehog) August 7, 2015
That moment when… #StraightOutta pic.twitter.com/7mRF7URxXc
— SNICKERS® (@SNICKERS) August 10, 2015
Started from the bottom now we’re here! #StraightOutta pic.twitter.com/d5KXq82Zsc
— Whataburger® (@Whataburger) August 7, 2015
One person managed to find a way to include the Drake vs. Meek Mill beef…
I’m Done #StraightOutta pic.twitter.com/LuGXDR0E8E
— Prodigy (@SeeMyJays_) August 9, 2015
…or shade Bill Cosby.
Who did this? #straightoutta pic.twitter.com/RTwKZAhKXD
— Captain Pajamas (@CaptainPajamas) August 7, 2015
But the best mic drop of all was probably this one:
This might be the best #StraightOutta that I’ve seen .. Smh, definitely outta patience … pic.twitter.com/tbWIdMe4zo
— NOAH .. (@DetroitChe) August 8, 2015
-
‘I don’t think their outlook is dire’: Why a return to in-person events hasn’t deterred marketers on Clubhouse
Even with vaccine rollout and a return to in-person events, marketers still see the value in Clubhouse communities formed during the coronavirus pandemic.
-
Some agencies are giving summer Fridays a second look so employees can ‘enjoy their life again’
Agency executives say that the increased focus on taking advantage of summer Fridays this year is to help employees take the time they need to relax, improve mental health after a difficult year and avoid burnout.
-
As brands test Amazon’s direct link between digital ads and Whole Foods purchases, they spot new data nuggets — and gaps
Advertisers are using Amazon's recently-launched attribution feature to see how digital ads drive real-life purchases at Whole Foods.
-
SponsoredHow The Company Store is reimagining customer experiences for pandemic-era growth
Throughout the pandemic, some retail categories have been inherently successful. Home furnishings and décor are among them; with consumers spending so much more time at home, updates and renovations flourished. Criteo data from the first half of 2020 showed sales for items like outdoor furniture sets up 434% year over year, with other home items […]
-
‘Bridge the gap between paid and organic’: Why Reddit is building an in-house agency to work with brands
Reddit is building an in-house creative strategy agency, KarmaLab, in a broader bid in recent years to grow its ads business.
-
Cheat Sheet: Why Roblox is fast becoming one of the most important media businesses of the future
Gamers spent 9.7 billion hours on Roblox in the first three months of the year. Here's a look at how the company became one of the most important media businesses of the future.
