Summer reading lists are the worst, aren’t they? Who wants to actually, like, think during break?
Yet schools across America assign kids laundry lists of books to slog through like “1984” and “The Scarlet Letter,” assignments that suck the fun right out of summer.
Sonic, which has plumbed classic Americana with high-tech drive-ins and magical ice slushies, recently shared a Facebook post so perfectly attuned to the reading-list blues that it’s likely to give you an ice cream headache: Give the brand the title of a book you were supposed to have read, and it will give you a 10-word recap.
The brand’s Facebook fans wasted little time flooding the page with hundreds of comments asking for summaries of books from “The Giver” to “A Clockwork Orange,” “1984” and, yes, “50 Shades of Grey.” The results won’t earn students an A on a book report, but they’re sly and reward the more dialed-in reader. Kudos to a brand for not playing it dumb.
Here are some of the better ones:
Great Expectations
“Expections =/= reality. Sometimes that’s great, sometimes it’s not. London.”
Hamlet
“Wants revenge for his father’s death, goes a little overboard.”
The Giver
“Jonas turns 12, discovers there’s more to life than safety.”
A Clockwork Orange
“Futuristic totalitarian society. Violence, violence, violence.”
Dracula
“If you think someone’s a vampire, don’t secondguess. Just run.”
Lord of the Flies
“Buncha kids + island. Not as fun as it sounds.”
To Kill a Mockingbird
“People are only scared of what they don’t understand.”
Metamorphosis
“Man turns into bug, becomes big burden to family.”
50 Shades of Grey
“Nice try. There’s no way you’re reading that for school.”
-
Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues
Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.
-
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.
-
Two years in, Bose’s first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
As America returns to the office, Xerox returns to advertising
As the next generation enters the workforce, Xerox tailors its ad strategy to them.
-
Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.
