Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

SoFi’s lawsuits don’t seem to be affecting its brand

SoFi, the financial services startup that wants to be at the center of millennials’ economic, social and dating lives, has been through tumultuous recent weeks.

The resignation of the company’s co-founder and former CEO, Mike Cagney, amid lawsuits from employees stemming from sexual harassment allegations and other workplace issues has thrown into question whether the brand can continue to be known as a “different kind of finance company,” as it markets itself. But despite the bad news so far, the damage to the company’s standing seems to have been contained — the result of being in the shadow of bigger scandals in Silicon Valley and the company’s actions in the aftermath of the scandal.

Read the full story on tearsheet.co

More in Marketing

Should brands swerve, or steer as F1’s U.S. viewership slows?

Formula One is spending to re-engage fans for the seasons’ second half. With viewership figures under question, should brands seeking to share its growth story worry?

Inside the complex anatomy of agency AI bills

From AI subscriptions to metered token usage, agencies are grappling with a more complicated cost structure and who pays.

Perplexity is betting big on creators

AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.