Social media will play a big role during this year’s Mercedes-Benz Fashion Week, which kicks off today. There’s a growing demand from consumers to get up-to-the-minute coverage, and brands are figuring out ways to cater to their cravings through social media.
1. Mercedes-Benz Fashion Week has a new social hub, where people can keep up with all the things happening during the week. The Twitter feeds and latest Facebook posts from some of the big names involved (Maybelline, Sky Vodka, American Express) can be seen right there, as well as behind-the-scenes footage from events.
2. Google will stream more than 30 fashion shows live on the YouTube Live from the Runway channel, sponsored by Maybelline.
3. American Express is working with The Fancy, Harper’s Bazaar and Lucky Magazine on an e-commerce platform to link shopping and social media. It will debut the week of Mercedes-Benz Fashion Week, giving cardmembers access to deals on merchandise curated by the publishers.
4. Lucky Magazine is hosting a Fashion Week “photo walk.” All week long, bloggers, designers and Lucky editors will be uploading exclusive, behind-the-scenes photos to Lucky Magazine’s social media properties (Google Plus, Facebook and Twitter).
5. On Sept. 7, Teen Vogue Director Eva Chen and LYST are hosting an exclusive pre-show video hangout on Google Plus with designer Rebecca Minkoff on LYST’s Google Plus page.
6. As part of Paris’ Vogue Fashion’s Night Out, Vogue will be posting “live-GIFs” of the event on its Google Plus, Facebook and Twitter pages, where notable guests, models and VIPs will have their images turned into GIFs, ready to be shared across the Web.
More in Marketing
Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome
Digiday Programmatic Marketing Summit attendees speak out on why they rate the overall industry’s post-cookie readiness so low and what it’ll take to raise it.
Digiday+ Research: Brands spend more on Amazon as its importance to their holiday marketing spikes
Retail advertising is poised to have its moment, and brands and retailers are upping their marketing spend on Amazon and making the channel a more important part of their holiday plans this year.
Why a top Fortnite Creative studio sees opportunity in Roblox
For Atlas Creative, expanding into Roblox is not solely a play to scale up. The company believes there are concrete benefits that will come with having a hand in multiple metaverse platforms.