How social media capsized the fashion show

With a 40-foot Ferris wheel, carousel, carnival games and cotton candy, Tommy Hilfiger’s “Tommy’s Pier,” a carnival-themed party and fashion show, will play out as an Instagram fashion influencer’s fantasy. Two-thousand tickets will be passed out to fill the pier during the Sept. 9 event in the Manhattan Seaport, half of which are for the public. It’s one of the biggest consumer invitations to a fashion show: Last fall, Givenchy made 800 tickets available.

The draw of the event will be model Gigi Hadid, premiering the launch of her first clothing collection for the brand, Tommy x Gigi, on the runway, which will be streamed live on Tommy.com and Vogue.com. The collection will go on sale online and in stores that night.