Snoop Dogg tells Xbox Live to ‘fix your shit’ after outage cripples network

Xbox Live briefly fell offline last night and Snoop Dogg was not happy.

The legendary rapper (and avid gamer) unloaded on Microsoft in an expletive-laden rant on Instagram, telling them to “fix your shit” or else he’s switching allegiance to Sony’s Playstation.

“Ya’ll fucking server is fuckin’ whack, man,” Snoop said in ten-second video for his 8 million followers to see. “ Y’all going to make me switch to Playstation if y’all don’t ever get this shit fixed. Is it that difficult to play someone online?”

He ends it with one final warning: “What the fuck is you doing, Bill Gates? Fix your shit, man!”

It doesn’t matter that Gates, Microsoft’s co-founder, has little involvement with the technicalities of Xbox’s servers or even Microsoft, but as anyone who’s posted a diatribe online can attest to, facts don’t matter when ranting feels so therapeutic.

Xbox 1 fucking sucks online yes i said it ps4 here we come. Ceo. Hit my peoples up we done with xbox

A video posted by snoopdogg (@snoopdogg) on

For extra emphasis, Snoop posted the rant twice on his Instagram within a few hours. Combined, both posts collected about 70,000 likes.

Microsoft declined to comment about the incident. Sony has so far been silent on social media.

Before Snoop throws his Xbox away, perhaps he should know that Playstation’s network has plenty of connection problems itself. The most recent was on Christmas when an outage affected users across the world.

If this is the energy Snoop channels against a gaming console, we’d love to see how he slams an airline on Twitter.

Last night, Xbox Live had an outage and Snoop Dogg wasn’t pleased. In a foul rant posted to his Instagram, Snoop says he’s going to switch Playstation if Bill Gates (?) doesn’t fix it. “Is it that difficult to play someone online?,” he complains. Microsoft has declined to comment.

Posted by Digiday on Thursday, January 14, 2016

https://digiday.com/?p=156081

More in Marketing

The header image features an illustration with a dollar bill that has the Snapchat logo in the center.

Snap eyes growth as TikTok faces uncertain future in the U.S. 

TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the TikTok ban calls into question the billions of dollars currently driving the short-form video app’s ad business. 

Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.