Snoop Dogg tells Xbox Live to ‘fix your shit’ after outage cripples network

Xbox Live briefly fell offline last night and Snoop Dogg was not happy.

The legendary rapper (and avid gamer) unloaded on Microsoft in an expletive-laden rant on Instagram, telling them to “fix your shit” or else he’s switching allegiance to Sony’s Playstation.

“Ya’ll fucking server is fuckin’ whack, man,” Snoop said in ten-second video for his 8 million followers to see. “ Y’all going to make me switch to Playstation if y’all don’t ever get this shit fixed. Is it that difficult to play someone online?”

He ends it with one final warning: “What the fuck is you doing, Bill Gates? Fix your shit, man!”

It doesn’t matter that Gates, Microsoft’s co-founder, has little involvement with the technicalities of Xbox’s servers or even Microsoft, but as anyone who’s posted a diatribe online can attest to, facts don’t matter when ranting feels so therapeutic.

Xbox 1 fucking sucks online yes i said it ps4 here we come. Ceo. Hit my peoples up we done with xbox

A video posted by snoopdogg (@snoopdogg) on

For extra emphasis, Snoop posted the rant twice on his Instagram within a few hours. Combined, both posts collected about 70,000 likes.

Microsoft declined to comment about the incident. Sony has so far been silent on social media.

Before Snoop throws his Xbox away, perhaps he should know that Playstation’s network has plenty of connection problems itself. The most recent was on Christmas when an outage affected users across the world.

If this is the energy Snoop channels against a gaming console, we’d love to see how he slams an airline on Twitter.

Last night, Xbox Live had an outage and Snoop Dogg wasn’t pleased. In a foul rant posted to his Instagram, Snoop says he’s going to switch Playstation if Bill Gates (?) doesn’t fix it. “Is it that difficult to play someone online?,” he complains. Microsoft has declined to comment.

Posted by Digiday on Thursday, January 14, 2016

https://digiday.com/?p=156081

More in Marketing

Broadcasters and advertisers expected a lot from the Olympics — was it worth it?

Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics.

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

Millions of users still play blockchain games on a regular basis, making the Web3 community a potential gold mine for advertising looking to reach a young, technologically literate audience.

X is on the hunt for more ad dollars at its latest client council meeting

80 marketers showed up at X’s New York HQ for the session.