Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Cosmetics brand Smashbox is jumping on the virtual reality trend today, using the format to showcase its back story. The Estée Lauder brand is using 360-degree video to take viewers on a tour of Smashbox Studios, the fashion photography studio in Los Angeles’ Culver City, where it was born.
The famed 25,000-square-foot space has served as the venue for innumerable fashion ad campaign and magazine cover shoots since the studio was founded in 1990. So featuring it in the brand’s digital strategy was a no-brainer, said Ginny Chien, executive director of global digital and consumer marketing at Smashbox.
To read the rest of this story, please visit Glossy.
More in Marketing
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.
Anthropic’s ad bill is soaring, according to IPO filing
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.
Salesforce’s $5.7 billion Braze deal puts marketers at an ecosystem crossroads
The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands stand out as AI automates campaign execution.