Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Cosmetics brand Smashbox is jumping on the virtual reality trend today, using the format to showcase its back story. The Estée Lauder brand is using 360-degree video to take viewers on a tour of Smashbox Studios, the fashion photography studio in Los Angeles’ Culver City, where it was born.
The famed 25,000-square-foot space has served as the venue for innumerable fashion ad campaign and magazine cover shoots since the studio was founded in 1990. So featuring it in the brand’s digital strategy was a no-brainer, said Ginny Chien, executive director of global digital and consumer marketing at Smashbox.
To read the rest of this story, please visit Glossy.
More in Marketing
Amazon rebuilds its ad machine for the mass market
Now, the company is reorganizing how advertisers access and operate across that ecosystem.
Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.
Why AI and synthetic social aren’t driving up creator value — yet
Despite the AI hype, marketers say the influx of synthetic social and mounting backlash to ‘AI slop’ isn’t likely to put a premium on human-created influencer content.